Key Account Manager (Singapore / Malaysia)

Crea; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

CREA in Singapore is seeking a proactive Key Account Manager to serve as the crucial bridge between our brand partners and internal teams. You will drive e-commerce growth, optimize customer journeys, and deliver sustainable outcomes across Southeast Asia by coordinating with Operations, Marketing, Finance and Fulfillment.

This role requires 2–3 years in e-commerce, strong analytical and communication skills, and a relevant degree.

Qualifications

• 2–3 years of experience in e‑commerce enablers, internet startups, or established international brands.
• Proficiency in English; Chinese or Cantonese is a plus.
• Familiarity with Lazada, Shopee, or TikTok Shop.
• Bachelor’s degree in Economics, Engineering, or Business Administration.
• Strong proficiency in Excel and PowerPoint; quick to learn new software.

Responsibilities

• Manage Key Brand Accounts and Daily Operations across e‑commerce platforms.
• Conduct competitor analysis and market research to identify opportunities.
• Handle pricing strategies, product assortment, and stock availability.
• Collaborate with Operations, Fulfillment, Marketing, and Finance to resolve issues.
• Analyze sales metrics and funnel performance to guide promotions.
• Coordinate day‑to‑day e‑commerce execution and campaign submissions.
• Plan joint business reviews and advise on GTM strategies for launches.

Skills

E-commerce strategy

Analytical thinking

Relationship management

Cross-functional collaboration

Commercial mindset

Project leadership

Education

Economics

Engineering

Business Administration

Tools

Excel

PowerPoint

Job description

Job Overview

As a Key Account Manager at CREA, you will serve as the key link between our brand partners and internal teams, ensuring seamless e-commerce operations while driving business growth. You will work closely with cross-functional teams to enhance brand performance, optimize the customer journey, and deliver sustainable results for our partners.

We’re looking for a proactive, analytical, and commercially minded professional who can balance financial insights with strong relationship management skills. You should be comfortable navigating a fast‑paced environment, solving problems, and taking hands‑on action while keeping our brand partners’ objectives at the heart of every decision.

Responsibilities

Manage Key Brand Accounts and Daily Operations

• Conduct competitor analysis and market research to identify business opportunities and strengthen brand competitiveness.
• Manage pricing strategies, product assortment, and stock availability to optimize sales performance.
• Collaborate with cross-functional teams, including Operations, Fulfillment, Marketing, and Finance, to resolve issues and improve brand performance across e-commerce platforms.
• Analyze sales, traffic, conversion rates, and customer funnel performance to generate actionable insights and guide promotional and marketing strategies.
• Coordinate day‑to‑day e‑commerce execution, including preparing graphic briefs, setting up online stores, cropping and uploading banners, and submitting campaigns to platform partners.
• Work directly with e‑commerce platforms to plan and execute campaigns, secure brand visibility opportunities, and manage promotional submissions.

Drive Brand Growth Through Joint Business Planning

• Develop joint business plans with brand partners and lead weekly, monthly, and quarterly business reviews to track performance against targets.
• Advise brand partners on go-to-market strategies for new product launches and assortment expansion.
• Plan promotional campaigns and coordinate execution with the Onsite Manager to maximize sales and campaign performance.
• Develop brand engagement and marketing strategies, including onsite visibility, online marketing initiatives, and co‑marketing activities across social media and offline channels.

Requirements

• Professional Experience: 2–3 years of experience in e‑commerce enablers, internet startups, or established international brands.
• Language Skills: Proficiency in English is required. Chinese or Cantonese proficiency is an advantage.
• E‑commerce Knowledge: Familiarity with platforms such as Lazada, Shopee, or TikTok Shop.
• Education: Bachelor’s degree in Economics, Engineering, Business Administration, or a related field.
• Technical Skills: Strong proficiency in Excel and PowerPoint, with the ability to quickly learn and adapt to new software and digital tools.
• Analytical & Problem-Solving Skills: Ability to interpret business data, identify growth opportunities, and translate insights into actionable strategies.
• Communication & Collaboration: Strong interpersonal, negotiation, and relationship management skills, with the ability to work effectively across teams and independently.
• Commercial Mindset: A proactive, hands‑on approach with a strong focus on achieving business growth and delivering value to brand partners.
• Leadership & Project Management: Experience in leading projects, developing account plans, and mentoring team specialists.

Why Join CREA?

• Be part of a fast‑growing company at the forefront of e‑commerce and live commerce in Southeast Asia.
• Work with leading international and regional brands across fashion, beauty, lifestyle, and more.
• Make a meaningful impact on brand growth and contribute to shaping our commercial success.
• Thrive in a dynamic, multicultural, and collaborative environment with opportunities for continuous learning and career development.

Work Location

• Thailand/Singapore/Malaysia