Key Account Manager (Singapore / Malaysia))

CREA; Singapore; On-site; SGD 60,000 - 110,000; Full time

Job summary

CREA is seeking a proactive Key Account Manager to serve as the main liaison between our brand partners and internal teams, driving e-commerce growth and ensuring seamless operations across platforms. You will optimize brand performance and manage campaigns while aligning with partner objectives.

The role requires strong analytical, negotiation, and relationship management skills, with hands-on execution across pricing, assortment, and promotions in a fast-paced environment.

Qualifications

• 2–3 years of experience in e-commerce enablers, internet startups, or established international brands.
• Fluency in English; Chinese or Cantonese proficiency is an advantage.
• Familiarity with Lazada, Shopee or TikTok Shop.
• Bachelor's degree in Economics, Engineering, Business Administration, or a related field.

Responsibilities

• Manage Key Brand Accounts and Daily Operations: Conduct competitor analysis and market research to identify opportunities and strengthen brand competitiveness.
• Manage pricing strategies, product assortment, and stock availability to optimize sales performance.
• Collaborate with Operations, Fulfillment, Marketing, and Finance to resolve issues and improve brand performance across e-commerce platforms.
• Analyze sales, traffic, conversion rates, and funnel performance to generate actionable insights for promos and marketing.

Skills

English

Chinese/Cantonese

Excel

PowerPoint

Analytical skills

Communication

Commercial mindset

Leadership

Education

Bachelor's degree

Tools

Lazada

Shopee

TikTok Shop

Job description

Job Overview

As a Key Account Manager at CREA, you will serve as the key link between our brand partners and internal teams, ensuring seamless e-commerce operations while driving business growth. You will work closely with cross-functional teams to enhance brand performance, optimize the customer journey, and deliver sustainable results for our partners.

We're looking for a proactive, analytical, and commercially minded professional who can balance financial insights with strong relationship management skills. You should be comfortable navigating a fast-paced environment, solving problems, and taking hands-on action while keeping our brand partners' objectives at the heart of every decision.

Responsibilities

Manage Key Brand Accounts and Daily Operations:

• Conduct competitor analysis and market research to identify business opportunities and strengthen brand competitiveness.


• Manage pricing strategies, product assortment, and stock availability to optimize sales performance.


• Collaborate with cross-functional teams, including Operations, Fulfillment, Marketing, and Finance, to resolve issues and improve brand performance across e-commerce platforms.


• Analyze sales, traffic, conversion rates, and customer funnel performance to generate actionable insights and guide promotional and marketing strategies.


• Coordinate day-to-day e-commerce execution, including preparing graphic briefs, setting up online stores, cropping and uploading banners, and submitting campaigns to platform partners.


• Work directly with e-commerce platforms to plan and execute campaigns, secure brand visibility opportunities, and manage promotional submissions.

Drive Brand Growth Through Joint Business Planning

• Develop joint business plans with brand partners and lead weekly, monthly, and quarterly business reviews to track performance against targets.


• Advise brand partners on go-to-market strategies for new product launches and assortment expansion.


• Plan promotional campaigns and coordinate execution with the Onsite Manager to maximize sales and campaign performance.


• Develop brand engagement and marketing strategies, including onsite visibility, online marketing initiatives, and co-marketing activities across social media and offline channels.

Requirements

• Professional Experience: 2-3 years of experience in e-commerce enablers, internet startups, or established international brands.


• Language Skills: Proficiency in English is required. Chinese or Cantonese proficiency is an advantage.


• E-commerce Knowledge: Familiarity with platforms such as Lazada, Shopee, or TikTok Shop.


• Education: Bachelor's degree in Economics, Engineering, Business Administration, or a related field.


• Technical Skills: Strong proficiency in Excel and PowerPoint, with the ability to quickly learn and adapt to new software and digital tools.


• Analytical & Problem-Solving Skills: Ability to interpret business data, identify growth opportunities, and translate insights into actionable strategies.


• Communication & Collaboration: Strong interpersonal, negotiation, and relationship management skills, with the ability to work effectively across teams and independently.


• Commercial Mindset: A proactive, hands-on approach with a strong focus on achieving business growth and delivering value to brand partners.


• Leadership & Project Management: Experience in leading projects, developing account plans, and mentoring team specialists.

Why Join CREA?

• Be part of a fast-growing company at the forefront of e-commerce and live commerce in Southeast Asia.


• Work with leading international and regional brands across fashion, beauty, lifestyle, and more.


• Make a meaningful impact on brand growth and contribute to shaping our commercial success.


• Thrive in a dynamic, multicultural, and collaborative environment with opportunities for continuous learning and career development.

Work Location

• Thailand/Singapore/Malaysia - can discuss further for the work location.