Japan Marketing Program Lead: Growth & Demand Gen

Agilent Technologies; Singapore; On-site; SGD 110,000 - 170,000; Full time

Job summary

Agilent Technologies is seeking a Marketing Program Manager to plan and coordinate marketing programs and campaigns for Japan, driving demand for analytical instruments and solutions. This role emphasizes collaboration with cross-functional teams to develop messaging, promotions and revenue-generating activities.

The position focuses on designing and executing campaigns aligned with product launches and ongoing demand generation, while leveraging data to identify upsell opportunities and

Qualifications

• Undergraduate degree in Chemistry, Biological Sciences or equivalent degree.
• 5+ years of demonstrated results in a marketing role.
• Good understanding of analytical technologies like chromatography, mass spectrometry and spectroscopy.
• Experience driving marketing programs in target segments: Pharma, Biopharma, Food, Environmental testing, Materials, Semiconductors, Alternative Energy.
• APAC experience developing marketing programs and campaigns to drive demand for new and existing products.
• Proven ability to translate customer needs into marketing programs that drive revenue growth.

Responsibilities

• Plans, directs and coordinates marketing programs and initiatives to support funnel generation & sales for Japan.
• Creates innovative marketing program strategies to capture market share across business units.
• Collaborates with global product and program managers to develop messaging and positioning for marketing collateral.
• Determines the appropriate marketing tactics mix and owns execution of all marketing activities and customer communication in the assigned region.
• Performs financial analyses and builds business cases for programs; Defines content requirements for programs.
• Drives insights from data analytics to identify upsell and cross-sell opportunities.
• Measures ROI of programs and optimizes accordingly.
• Works with sales channels to analyze competitive information and customer data for program optimization.
• Aligns with senior regional management to capture business opportunities.

Skills

Japanese communication

English communication

Project management

Content presentation

Education

Undergraduate degree in Chemistry or Biological Sciences

Tools

Chromatography

Mass spectrometry

Spectroscopy

Job description

Agilent Technologies is seeking a Marketing Program Manager to plan and coordinate marketing programs and campaigns for Japan, driving demand for analytical instruments and solutions. This role emphasizes collaboration with cross-functional teams to develop messaging, promotions and revenue-generating activities.

The position focuses on designing and executing campaigns aligned with product launches and ongoing demand generation, while leveraging data to identify upsell opportunities and