APJ Regional Marketing Manager — Demand Gen & Localization

SONARSOURCE PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

SonarSource is seeking a Regional Marketing Manager based in Singapore to scale APJ marketing. You will convert global campaigns into locally resonant programs across Japan, Singapore, and other markets, owning regional demand generation and working with performance marketing to drive pipeline.

You will lead localization of sales enablement and web content (Japanese prioritized), collaborate with cross-functional teams, and analyze ROI to optimize spend.

Qualifications

• 5+ years in demand generation and field/integrated marketing, APJ preferred.
• Proven ability to plan programs and coordinate paid campaigns to generate pipeline.
• Experience with localization of content and web assets, especially Japanese.

Responsibilities

• Own regional demand generation programs (webinars, content syndication, email, events) across APJ.
• Coordinate with performance marketing to brief, launch, and optimize paid programs (search, social, display).
• Support field marketing events, roundtables, workshops, webinars, and trade shows in APJ.
• Lead localization prioritization of web pages and enablement content (Japanese first).
• Grow regional web presence and SEO/LLM-driven visibility for APJ markets.
• Deliver monthly/quarterly reporting on program performance with data-driven recommendations.

Skills

Demand generation

Field marketing

Localization

Analytics

Marketing automation

CRM (Salesforce)

Education

Bachelor's degree in Marketing or Business

Tools

Marketing Cloud

Salesforce

SEO/SEM

Job description

SonarSource is seeking a Regional Marketing Manager based in Singapore to scale APJ marketing. You will convert global campaigns into locally resonant programs across Japan, Singapore, and other markets, owning regional demand generation and working with performance marketing to drive pipeline.

You will lead localization of sales enablement and web content (Japanese prioritized), collaborate with cross-functional teams, and analyze ROI to optimize spend.