IP Social Media Specialist

CSA TECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 56,000 - 89,000; Full time

Job summary

CSA Technology Pte. Ltd. is seeking a skilled social media operations professional to manage IP accounts across Xiaohongshu, Douyin, and WeChat Channels, with daily content planning, publishing, and community engagement.

The role drives growth in followers and engagement through strategic planning and cross-functional collaboration. You will monitor metrics, report insights, and optimize strategies to maintain brand consistency and high-quality content output.

Qualifications

• Must be proficient in both Chinese (Mandarin) and English, with excellent bilingual copywriting and communication skills.
• Minimum 1 year of experience in social media operations, digital marketing, or IP account operations.
• Familiar with the content style and operational rules of major social media platforms.
• Strong content planning and data analysis abilities, with independence to develop plans.
• A strong team player with cross-department coordination and project management skills.
• A passion for brand IP operations and related fields is a plus.

Responsibilities

• Responsible for daily content planning, publishing, and operational management of the company’s IP accounts on Xiaohongshu, Douyin, WeChat Channels, and other platforms.
• Develop and execute long-term growth strategies and short-term content plans to increase followers, engagement, and visibility.
• Monitor performance metrics, conduct regular analysis and reporting, and optimize strategies accordingly.
• Maintain frequent, high-quality interactions with followers, foster a positive community atmosphere, and plan online engagement activities.
• Collaborate cross-functionally with content, design, and marketing teams to ensure IP brand consistency and high-quality output.
• Track social media trends and competitors to inspire IP content innovation.

Skills

Bilingual Mandarin-English

Copywriting

Content planning

Data analysis

Cross-functional collaboration

Team player

Tools

Xiaohongshu

TikTok (Douyin)

WeChat Channels

Job description

Job responsibility:

1. Responsible for the daily content planning, publishing, and operational management of the company's IP accounts on platforms such as Xiaohongshu, TikTok (Douyin), WeChat Channels, etc.
2. Develop and execute long-term growth strategies and short-term content plans for the IP accounts to increase follower count, engagement rate, and account visibility.
3. Monitor the performance metrics of IP accounts, conduct regular analysis and reporting, and optimize operational strategies.
4. Maintain frequent, high-quality interactions with followers, foster a positive community atmosphere, and plan/execute online engagement activities.
5. Collaborate cross-functionally with content, design, and marketing teams to ensure IP brand consistency and high-quality content output.
6. Track social media trends and competitor activities to provide inspiration for IP content innovation.

Requirement:

1. Must be proficient in both Chinese (Mandarin) and English, with excellent bilingual copywriting and communication skills.
2. Minimum 1 year of experience in social media operations, digital marketing, or IP account operations. Prior experience in successfully managing an IP or brand account is preferred.
3. Familiar with the content style and operational rules of major social media platforms, with a keen insight into internet culture and trends.
4. Strong content planning skills and data sensitivity, capable of independently developing content plans and data analysis reports.
5. A strong team player with excellent cross-departmental coordination and project management abilities.
6. A passion for brand IP operations and related fields is a plus.