Creative Product Operations Manager, SG

TikTok Pte. Ltd.; Singapore; Hybrid; SGD 140,000 - 190,000; Full time

Job summary

TikTok Pte. Ltd. seeks an experienced operations professional to oversee the creative needs of advertisers in Singapore, with responsibility for end-to-end planning, execution, and growth.

You will drive creative initiatives, AI-powered solutions, and creator marketing strategies across markets when required. Collaborate with cross-functional teams to shape product roadmaps, educate teams, and translate insights into scalable frameworks.

Qualifications

• Minimum 5 years of experience in creator marketing, AI creative products, or related product operations within advertising/tech, with SEA exposure.

Responsibilities

• Own end-to-end creative needs for advertisers in Singapore, coordinating with cross-regional teams as needed.
• Develop and consolidate AI-driven creative and creator marketing strategies into scalable GTM playbooks and frameworks.
• Collaborate with Sales, PM, RD, DS to identify market gaps, influence roadmaps, and drive product penetration.
• Coordinate internal resources to develop new collaboration models and sales enablement frameworks; ensure strong alignment.
• Be a data-led creative strategist, understanding what works on TikTok across formats and subcultures.

Skills

Creator marketing

AI creative products

Product operations

Go-to-market

Data-driven insights

Stakeholder management

Global mindset

Job description

Responsibilities

Team Introduction Creativity is the soul of advertising. TikTok's Creative Product Operations Team develops world-leading technical solutions for the creation, interpretation, and optimization of ad creativity. Our mission is to empower and inspire advertisers, creators, and third-party participants within the ecosystem, delivering the most engaging creative experiences to end users.

We are user-oriented and committed to technological excellence. Our goal is to drive and lead innovation in the ad tech and creative industry, providing product power and value to our clients, creators, and the entire ecosystem. Our team is built on the foundation of the creative ecosystem, offering comprehensive creative capabilities to global clients.

We are seeking experienced operations professionals responsible for overseeing the overall creative needs of our clients, while remaining flexible to support other markets when required. From insights to production, creator marketing to AI-powered solutions, this role ensures the creative team’s contribution to clients’ business growth. Responsibilities

• Drive the rollout and adoption of TikTok

One, Creator Marketing, and TikTok Symphony in Singapore. This includes deep diving into market needs, identifying product USPs, and shaping localised go-to-market strategies. Accountable for end-to-end planning, execution, and business growth.

• Own and deliver against the overall creative needs of advertisers in Singapore, while collaborating across regions when needed.
• Develop and consolidate AI-driven creative and creator marketing strategies, translating them into scalable GTM playbooks, solutions, and frameworks that drive influence and measurable business outcomes.
• Partner closely with cross-functional teams (Sales, PM, RD, DS) to identify market gaps, influence product roadmaps, and drive product penetration, while building scalable initiatives to educate and grow adoption.
• Coordinate internal resources to develop new collaboration models, sales enablement frameworks, and cross-functional initiatives, ensuring seamless execution and stronger alignment across teams.
• Be a data-led creative strategist: deeply understand what works on TikTok across formats, trends, and subcultures.

Leverage insights to consult clients and craft high-impact, culturally relevant creative solutions.

• Build and refine data systems and feedback loops to guide decision-making, optimize performance, and unlock growth opportunities.

Qualifications

Minimum Qualification(s)

• Minimum 5 years of experience in creator marketing, AI creative products, or related product operations within advertising/tech, with exposure to SEA markets.
• Strong understanding of product go-to-market (GTM) strategies and experience driving product adoption and scaling initiatives.
• Comfortable working with data: able to translate data into insights, narratives, and actionable recommendations.
• Deep curiosity and awareness of the creator economy, TikTok trends, subcultures, and GenAI-driven creative solutions.
• Strong communication, stakeholder management, and project management skills.

Ability to navigate ambiguity, align cross-functional teams, and drive outcomes.

• Self-starter with high learning agility, adaptability, and a global mindset.

Able to collaborate effectively across markets and functions.