Insurance Product Marketing Manager

Singtel Group; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading telecommunications provider in Singapore is seeking an Insurance Product Marketing Manager to drive digital sales for travel insurance products. The role involves leading marketing strategies, managing budgets, and collaborating with cross-functional teams to optimize campaigns. Candidates should possess strong analytical capabilities and exceptional communication skills. Join now to unlock BIG possibilities in your career.

Benefits

Full suite of health and wellness benefits

Ongoing training and development programs

Internal mobility opportunities

Qualifications

• Ability to drive digital sales for travel insurance products.
• Experience in leading marketing initiatives and strategies.
• Familiarity with monitoring campaign performance via analytics tools.

Responsibilities

• Lead and execute marketing initiatives for travel insurance products.
• Manage budget and develop projections/forecasts.
• Develop marketing plans and optimize campaigns to achieve objectives.
• Use analytics tools to monitor campaign performance.
• Train tele-agents for customer acquisition and retention.

Skills

Excellent written and verbal communication skills

Strong analytical problem-solving skills

Proficient in Microsoft Office suite

Excellent interpersonal skills

Strong attention to detail

Job description

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An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

Insurance Product Marketing Manager

We are looking for a strategic and results-driven Insurance Product Marketing Manager to lead and execute marketing initiatives that drive digital sales for our travel insurance products.

In this role, you will play a key part in shaping marketing strategies, building cross-functional partnerships across Singtel, and leading data-driven campaigns from ideation to execution. You should bring a strong analytical mindset, a keen eye for detail, and the ability to thrive in a fast-paced, hands-on environment.

Make an Impact

• To achieve growth in business sales through business-to-business (B2B) and business-to-customer (B2C) initiatives.
• Manage budget and develop projection/forecast
• Lead and strategies go-to-market plan to achieving yearly financial targets.
• Responsible for building brand and product awareness through above-the-line marketing by advertising through digital and out-of-home channels. For below-the-line marketing, leverage on internal stakeholders’ communication to reach out to relevant segment of audience.
• Work closely with marketing communication and customer lifecycle management teams to develop comprehensive marketing plans to execute and optimise campaigns to achieve business objectives.
• Monitor and review campaign performance via Google Analytics and Tableau and gather data insights from Business Analytics team.
• Use of Adobe Experience Manager to setup marketing pages and to create a smooth customer journey to drive sales conversion. Work closely with legal team to develop agreements for partnerships and terms for campaigns.
• Work closely with product and UX/UI team to improve the customer journey for assigned product in driving business goals.
• Manage and train tele-agent to acquire new customers and retain existing customers by driving renewal sales.
• Work closely with Operation team to handle customers’ enquiries.
• Reconcile monthly sales reports for each product with Finance team for billing purposes.
• Prepare weekly reports to analyse business results with senior management.

Skills for Success

• Excellent written and verbal communication skills
• Excellent interpersonal and organizational skills
• Proficient in Microsoft Office suite (eg. excel, word and powerpoint)
• Strong analytical problem-solving skills
• Strong attention to detail
• Has a positive attitude and eagerness to lear

Rewards that Go Beyond

• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.