Insurance Product Marketing Manager

Singtel; Singapore; On-site; Confidential; Full time

Benefits offered by this job

Flexible work arrangements

Full suite of health and wellness benefits

Ongoing training and development programs

Internal mobility opportunities

Job summary

Singtel is seeking an Insurance Product Marketing Manager in Singapore responsible for driving digital sales for general insurance. The role involves managing marketing strategies, achieving sales growth through B2B and B2C initiatives, and collaborating with various teams. Candidates should have 4-5 years of experience in digital campaign marketing and possess strong analytical and communication skills. Flexible work arrangements and comprehensive health benefits are included in the offer.

Qualifications

• At least 4-5 years of digital campaign marketing experience, preferably in the insurance industry.
• Hands-on experience in managing and executing insurance product marketing campaigns.
• Well-versed in BTL communications and familiar with insurance product positioning.

Responsibilities

• Achieve growth in business sales through B2B and B2C initiatives.
• Manage budget and develop projections/forecast.
• Lead and execute go-to-market strategies to achieve yearly financial targets.

Skills

Digital campaign marketing experience

Excellent written and verbal communication skills

Strong analytical problem-solving skills

Proficient in Microsoft Office suite

Proficient in digital marketing channels

Excellent interpersonal and organizational skills

Attention to detail

Positive attitude and eagerness to learn

Education

Degree in Marketing, Business, or equivalent

Tools

Google Analytics

Adobe Experience Manager

Tableau

Microsoft Office

Job description

Overview

The Insurance Product Marketing Manager is responsible for planning and implementing marketing activities to drive digital sales for general insurance. The Manager should possess a strategic mindset, build partnerships, collaborate with the wider businesses across Singtel, and be highly analytical, data‑driven and detail‑oriented to manage end‑to‑end marketing campaigns to drive business growth. The Manager is a highly motivated individual who works independently in a fast‑paced, hands‑on environment.

Make an Impact

• Tasked to achieve growth in business sales through B2B and B2C initiatives.
• Manage budget and develop projections/forecast.
• Lead and execute go‑to‑market strategies to achieve yearly financial targets.
• Build brand and product awareness through above‑the‑line marketing via digital and out‑of‑home channels; leverage internal stakeholders’ communication for below‑the‑line marketing to reach relevant audience segments.
• Work closely with marketing communication and customer lifecycle management teams to develop comprehensive marketing plans and optimize campaigns to achieve business objectives.
• Monitor and review campaign performance via Google Analytics and Tableau; gather data insights from the Business Analytics team.
• Use Adobe Experience Manager to set up marketing pages and create a smooth customer journey that drives sales conversion.
• Collaborate with legal to develop partnership agreements and campaign terms.
• Collaborate with product and UX/UI to improve the customer journey for the assigned product in driving business goals.
• Manage and train tele‑agents to acquire new customers and retain existing customers by driving renewal sales.
• Work closely with the operation team to handle customers’ enquiries.
• Reconcile monthly sales reports for each product with the Finance team for billing purposes.
• Prepare weekly reports to analyze business results with senior management.

Skills For Success

• Degree in Marketing, Business, or its equivalent.
• At least 4-5 years of digital campaign marketing experience, preferably in the insurance industry.
• At least 4-5 years of hands‑on experience in managing and executing insurance product marketing campaigns, well‑versed in BTL communications (SMS, email, push notifications), copywriting and content management, and familiar with insurance product positioning, target segmentation, branding, acquisition, loyalty strategies, and compliance guidelines.
• At least 4-5 years of hands‑on experience in ATL and BTL marketing, copywriting, content management, and working with agencies.
• Excellent written and verbal communication skills.
• Excellent interpersonal and organizational skills.
• Proficient in Microsoft Office suite (Excel, Word, PowerPoint).
• Proficient in digital marketing channels (Facebook, Google Ads, SEM, etc).
• Strong analytical problem‑solving skills.
• Strong attention to detail.
• Positive attitude and eagerness to learn.

Rewards that Go Beyond

• Flexible work arrangements.
• Full suite of health and wellness benefits.
• Ongoing training and development programs.
• Internal mobility opportunities.

See Big Possibilities

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now to start your empowering career.