Influencer Marketing Business Development Lead

TSL Media Group; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

TSL Media Group in Singapore is seeking a commercially driven Senior (or) Business Development Manager to grow our influencer marketing business. This hunter-oriented role focuses on opening doors, building relationships and turning client needs into influencer marketing opportunities.

You will lead end-to-end sales, manage revenue targets, nurture brands and agencies, and collaborate with creative teams to shape propositions from brief to close.

Qualifications

• 4+ years of experience in business development or sales, preferably in influencer marketing.
• Proven track record of meeting or exceeding revenue targets.
• Strong relationships with brands, agencies in Singapore.
• Able to prospect, pitch, negotiate and close new business.
• Excellent communication and presentation skills.

Responsibilities

• Own the end-to-end sales cycle from prospecting to closing and account growth.
• Identify and develop new business opportunities across brands, agencies and partners.
• Own revenue targets and KPIs with a focus on pipeline, conversion and growth.
• Upsell and cross-sell within existing accounts and campaigns.
• Understand clients' business objectives to propose relevant influencer marketing solutions.
• Drive outbound BD through networking, referrals and events to generate qualified opportunities.
• Build trusted relationships with brand and agency decision-makers.
• Conduct meetings, discovery sessions and presentations to address business challenges.
• Maintain relationships through post-campaign and drive repeat business.
• Stay close to market developments and competitive activity to spot opportunities.
• Understand influencer marketing and creator ecosystems to advise clients.
• Collaborate with creative teams to develop proposals and creator recommendations.
• Present the commercial value of influencer-led solutions to clients.
• Bring market insights back to strengthen propositions and growth areas.
• Prepare persuasive sales decks, proposals and pitches tailored to objectives.
• Lead negotiations and structure deals aligned with objectives.
• Maintain an accurate sales pipeline, forecasting and account data.
• Monitor performance and adapt strategies based on results.

Skills

Business development

Sales

Account growth

Prospecting

Negotiation

Relationship management

Presentation skills

Job description

TSL Media Group in Singapore is seeking a commercially driven Senior (or) Business Development Manager to grow our influencer marketing business. This hunter-oriented role focuses on opening doors, building relationships and turning client needs into influencer marketing opportunities.

You will lead end-to-end sales, manage revenue targets, nurture brands and agencies, and collaborate with creative teams to shape propositions from brief to close.