Sales Director, Influencer Marketing

TSL Media Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

TSL Media Group is seeking a seasoned agency leader in Singapore to head our Singapore operations. This senior role carries end-to-end accountability for business performance, client growth, and campaign execution, with a focus on strategic direction and a high-performing, collaborative culture.

You will drive market opportunities, nurture key relationships, and ensure exceptional execution across campaigns while managing a growing team and maintaining strong financial results.

Qualifications

• At least 8 years of experience in an agency or relevant industry.
• Exceptional understanding of influencer marketing, campaign execution, and measurement.
• Strong business development skills with a track record of revenue growth.
• Proven leadership experience with the ability to lead, inspire, and grow teams.
• Strong strategic thinking, problem-solving, and financial management skills.

Responsibilities

• Oversee all operations for Business Development, ensuring the agency meets goals.
• Build and nurture relationships with key clients, brands, and influencers to strengthen market positioning.
• Oversee the execution of influencer campaigns and ensure alignment with client objectives and agency standards.
• Encourage cross-department collaboration to deliver impactful campaigns and optimize performance.

Skills

Influencer Marketing

Campaign Execution

Business Development

Leadership

Strategic Thinking

Financial Management

Job description

We are seeking a seasoned agency leader (Senior Manager - Director level) to lead and scale our Singapore business operations. This is a senior leadership role with end-to-end accountability for the agency’s business performance, including client growth, campaign execution, team development, and financial results.

You will be responsible for setting the strategic direction, identifying and cultivating new business opportunities, building and maintaining strong relationships with brands, clients, and influencers, and ensuring exceptional execution across all campaigns. This role requires a strong strategic mindset, deep industry and influencer networks, and the ability to translate market opportunities into sustainable business growth while fostering a high-performing, collaborative, and creative team culture.

Whatyouwilldo:

• OverseealloperationsforBusinessDevelopmentfunction,ensuringtheagencymeetsitsbusinessgoalsandclientexpectations.

MarketGrowth&BusinessDevelopment

• Buildandnurturerelationshipswithkeyclients,brands,andinfluencerstostrengthenmarketpositioning.
• Workcloselywiththeaccountmanagementteamtocultivatelong-termclientrelationshipsanddriverepeatbusiness.

UpholdingStandardsofExecution

• Overseetheexecutionofinfluencermarketingcampaigns,ensuringalignmentwithclientobjectivesandagencystandards.
• Encouragecross-departmentcollaborationbetweensales,accountmanagement,projectmanagement,andstrategyteamstodeliverimpactfulcampaigns.
• Monitorandanalyzecampaignoraccountperformance,makingdata-drivenrecommendationsforoptimization.

TeamDevelopment&Management

• Implementperformancemetricsandensureteamalignmentwithagencygoals.
• OverseethefinancialperformanceoftheSingaporebusiness,includingbudgeting,forecasting,andfrequentreporting.
• Ensureresourcesareefficientlyallocatedandthattheagencymeetsorexceedsrevenuetargets.
• Manageprofitabilitywhiledeliveringexceptionalvaluetoclients,withtargetprofitmarginstakenintoconsiderationforinfluencerandpaidmediacosts.

The successful candidate should have:

• At least 8 years of experience in an agency or relevant industry.
• Exceptional understanding of influencer marketing, campaign execution, and performance measurement.
• Strong business development skills with a track record of building client relationships and revenue growth.
• Proven leadership experience with ability to lead, inspire, and grow teams in a fast-paced environment.
• Strong strategic thinking, problem-solving, and financial management skills.