Sales Director, Influencer Marketing

The Smart Local Pte Ltd; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

The Smart Local Pte Ltd in Singapore is seeking a seasoned agency leader at Senior Manager - Director level to own the Singapore business, drive client growth, campaign execution, and financial results.

You will set strategic direction, nurture brand relationships, lead a high-performing team, and translate market opportunities into sustainable growth while maintaining a culture of creativity and excellence.

Qualifications

• At least 8 years in an agency or relevant industry.
• Exceptional understanding of influencer marketing, campaign execution, and performance measurement.
• Strong business development skills with a track record of building client relationships and revenue growth.
• Proven leadership experience with ability to lead, inspire, and grow teams in a fast-paced environment.
• Strong strategic thinking, problem-solving, and financial management skills.

Responsibilities

• Oversee leadership and strategy for the Singapore business, ensuring goals and client expectations are met.
• Develop and execute strategic plans to grow the agency’s presence and influence in Singapore.
• Lead and inspire the local team, fostering a culture of creativity, collaboration, and excellence.
• Identify new business opportunities and partnerships to drive growth in Singapore and strengthen market positioning.
• Oversee execution of influencer marketing campaigns, ensure alignment with client objectives and agency standards, and drive data-driven optimization.

Skills

Leadership

Influencer Marketing

Business Development

Financial Management

Strategic Thinking

Job description

About therole:

We are seeking a seasoned agency leader (Senior Manager - Director level) to lead and scale our Singapore business operations. This is a senior leadership role with end-to-end accountability for the agency’s business performance, including client growth, campaign execution, team development, and financial results.

You will be responsible for setting the strategic direction, identifying and cultivating new business opportunities, building and maintaining strong relationships with brands, clients, and influencers, and ensuring exceptional execution across all campaigns. This role requires a strong strategic mindset, deep industry and influencer networks, and the ability to translate market opportunities into sustainable business growth while fostering a high-performing, collaborative, and creative team culture.

Whatyouwilldo:

Leadership&Strategy

• OverseealloperationsforBusinessDevelopmentfunction,ensuringtheagencymeetsitsbusinessgoalsandclientexpectations.
• Developandexecutestrategicplanstogrowtheagency’spresenceandinfluenceintheSingaporemarket.
• Leadandinspirethelocalteam,fosteringacultureofcreativity,collaboration,andexcellence.

MarketGrowth&BusinessDevelopment

• IdentifynewbusinessopportunitiesandpartnershipstodrivegrowthinSingapore.
• Buildandnurturerelationshipswithkeyclients,brands,andinfluencerstostrengthenmarketpositioning.
• Workcloselywiththeaccountmanagementteamtocultivatelong-termclientrelationshipsanddriverepeatbusiness.

UpholdingStandardsofExecution

• Overseetheexecutionofinfluencermarketingcampaigns,ensuringalignmentwithclientobjectivesandagencystandards.
• Encouragecross-departmentcollaborationbetweensales,accountmanagement,projectmanagement,andstrategyteamstodeliverimpactfulcampaigns.
• Monitorandanalyzecampaignoraccountperformance,makingdata-drivenrecommendationsforoptimization.

TeamDevelopment&Management

• Lead,mentor,anddevelopahigh-performingteam.
• Fosteracultureofcontinuouslearninganddevelopment,providinggrowthopportunitiesforteammembers.
• Implementperformancemetricsandensureteamalignmentwithagencygoals.

FinancialManagement

• OverseethefinancialperformanceoftheSingaporebusiness,includingbudgeting,forecasting,andfrequentreporting.
• Ensureresourcesareefficientlyallocatedandthattheagencymeetsorexceedsrevenuetargets.
• Manageprofitabilitywhiledeliveringexceptionalvaluetoclients,withtargetprofitmarginstakenintoconsiderationforinfluencerandpaidmediacosts.

The successful candidate should have:

• At least 8 years of experience in an agency or relevant industry.
• Exceptional understanding of influencer marketing, campaign execution, and performance measurement.
• Strong business development skills with a track record of building client relationships and revenue growth.
• Proven leadership experience with ability to lead, inspire, and grow teams in a fast-paced environment.
• Strong strategic thinking, problem-solving, and financial management skills.