Indonesia Marketing Lead: Local Growth & Localization

Ahrefs Pte Ltd.; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Ahrefs Pte Ltd. is seeking a Marketing Manager to shepherd growth in Indonesia from Ahrefs' Singapore HQ. The role focuses on localisation, content creation, and driving brand awareness, leads, and customer acquisition in the Indonesian market.

You will develop and execute regional strategies, collaborate with cross-functional teams, and organise events to build relationships with Indonesian marketers and businesses.

Qualifications

• Proven leadership in marketing, preferably SaaS/tech, with a focus on localisation.
• Experience translating and adapting content for Indonesian audiences.
• Strong content creation and digital marketing skills.
• Excellent written and spoken English; native Bahasa Indonesia.

Responsibilities

• Lead Ahrefs' marketing efforts in Indonesia and build a localised strategy.
• Create and execute campaigns to drive brand awareness, leads and customer acquisition.
• Manage localisation of content across blogs, social, email, and digital assets.
• Organise events, partnerships, and PR in Indonesia; educate market on SEO/AI topics.
• Report performance to senior leadership and optimise initiatives.

Skills

Marketing leadership

Localization

Content creation

Digital marketing

Cross-functional collaboration

English fluency

Bahasa Indonesia fluency

Tools

Ahrefs

Job description

Ahrefs Pte Ltd. is seeking a Marketing Manager to shepherd growth in Indonesia from Ahrefs' Singapore HQ. The role focuses on localisation, content creation, and driving brand awareness, leads, and customer acquisition in the Indonesian market.

You will develop and execute regional strategies, collaborate with cross-functional teams, and organise events to build relationships with Indonesian marketers and businesses.