Influencer Marketing Manager, Indonesia (12-months contract)

OPTIMUM SOLUTIONS (SINGAPORE) PTE LTD; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

OPTIMUM SOLUTIONS (SINGAPORE) PTE LTD is seeking a Marketing Manager to support its APAC Creator Marketing team on a Singapore-based 12-month fixed-term contract with a focus on Indonesia, collaborating with regional and global stakeholders.

The role leads creator campaigns, translates strategies into creator-led plans, and manages agencies and partners while defining KPIs, analysing data and leveraging AI to improve planning, reporting and operations across APAC.

Qualifications

• 7+ years in brand marketing, creator/influencer marketing, social strategy or related field.
• Proficiency in English and business-level Bahasa Indonesia for Indonesia-focused partnerships.

Responsibilities

• Brief, negotiate with Indonesian creators, agencies and local marketing partners, including day-to-day communication and content review in Bahasa Indonesia.
• Develop creator-led marketing strategies aligned with business objectives.
• Translate marketing strategies into creator, influencer and social content plans.
• Lead end-to-end creator marketing campaigns: planning, creator selection, content development, deployment and optimisation.
• Manage agencies, vendors and creator partners to deliver campaigns on time and within budget.
• Define KPIs and measurement approaches, analyse performance and translate data into actionable recommendations.
• Collaborate with Marketing, Data Science, Insights, Media and cross-functional teams regionally and globally.
• Stay current on creator trends, platforms and the creator economy; leverage AI tools to enhance planning, reporting and operations.

Skills

Brand marketing

Creator marketing

Social strategy

Content strategy

Campaign management

Stakeholder management

Data-driven

English

Bahasa Indonesia

Job description

Our client, a global technology company, is looking for a Marketing Manager to support its APAC Creator Marketing team. This is a Singapore-based role on a 12-month fixed-term contract covering the APAC region with a focus on the Indonesia market, working closely with regional and global stakeholders.

Responsibilities

• Brief, negotiate with and manage Indonesian creators, talent agencies and local marketing partners, including day-to-day communication and content review conducted in Bahasa Indonesia.
• Develop creator-led marketing strategies aligned with business and marketing objectives.
• Translate broader marketing strategies into creator, influencer and social content strategies.
• Lead end-to-end creator marketing campaigns, including planning, creator selection, content development, deployment and optimisation.
• Manage agencies, vendors and creator partners, ensuring campaigns are delivered on time and within budget.
• Define campaign KPIs and measurement approaches, analyse performance and turn data into actionable recommendations.
• Work closely with Marketing, Data Science, Insights, Media and other cross-functional teams across regional and global markets.
• Stay current on creator trends, social platforms, cultural movements and the evolving creator economy.
• Leverage AI tools and emerging technologies to improve campaign planning, content strategy, reporting and marketing operations.

Requirements

• At least 7 years of experience in brand marketing, creator/influencer marketing, social strategy, content strategy or a related field.
• Proficiency in English, and business-level Bahasa Indonesia, is required because the majority of the creators, talent agencies and marketing partners managed in this role are based in Indonesia and conduct briefing, negotiation and content review in Bahasa Indonesia.
• Creator ecosystem experience, with a strong understanding of creators, influencers and social platforms.
• Proven experience translating marketing strategies into creator-led campaigns and execution plans.
• Strong understanding of full-funnel marketing and the ability to interpret data and demonstrate measurable campaign results.
• Experience with campaign measurement, such as lift studies, attribution, experimentation or other performance evaluation methods.
• Strong experience managing agencies, external partners and cross-functional stakeholders.
• Comfortable working hands-on while operating at a strategic level.
• Proactive, analytical and able to work independently in a fast-paced environment.
• Demonstrated experience using AI tools to improve marketing strategy, campaign execution, reporting or workflow efficiency.

Good to have

• Experience in large-scale consumer technology, marketplace, e-commerce, ride-hailing or on-demand platform businesses, or leading marketing agencies.