IAA Game Designer

FEIYU TECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

FEIYU TECHNOLOGY PTE. LTD. is seeking a game designer to craft engaging IAA casual games for mobile platforms in Singapore. You will shape core gameplay loops, pacing, progression and balancing to captivate players and boost retention.

You will analyze markets, study successful titles, and design monetization through rewarded videos and interstitial ads while collaborating with developers, artists, and operations to meet milestones on schedule.

Qualifications

• Passionate about games with broad casual game exposure.
• Strong understanding of IAA games, monetization logic, and product design.
• Creative and analytical, with ability to turn ideas into executable game design proposals.
• Strong communication and collaboration in fast-paced teams.
• Previous experience in IAA, hyper-casual, hybrid-casual, or related projects preferred.
• Fresh graduates with strong gaming passion and good product thinking are welcome.

Responsibilities

• Design and implement gameplay for IAA casual games, including core gameplay loops, level pacing, progression systems, and game balancing.
• Conduct market research on IAA games and analyze successful titles, including mechanics, ad strategies, monetization, and engagement design.
• Design and optimize rewarded video, interstitial, and other in-game advertising scenarios balancing player experience with monetization.
• Monitor post-launch product performance and iterate gameplay and monetization design based on data insights.
• Collaborate with developers, artists, and operations teams to ensure design requirements are implemented and milestones hit on schedule.

Skills

Gamer with casual game exposure

Understanding of IAA games

Product design thinking

Communication and collaboration

Fast-paced development environment

Job description

Responsibilities

1. Design and implement gameplay for IAA casual games, including core gameplay loops, level pacing, progression systems, game balancing, and other key design elements.
2. Conduct in-depth research on the IAA game market and analyze successful competing titles, including gameplay mechanics, ad placement strategies, monetization models, and user engagement design.
3. Design and optimize rewarded video, interstitial, and other in-game advertising scenarios, balancing player experience with monetization performance.
4. Monitor and analyze post-launch product performance, including retention, playtime, ad eCPM, and other key metrics, and continuously iterate gameplay and monetization design based on data insights.
5. Work closely with developers, artists, and operations teams to ensure design requirements are implemented effectively and development milestones are delivered on schedule.

Qualifications

1. Passionate about games and an experienced gamer with broad exposure to casual games and different game genres.
2. Strong understanding of IAA games, including player psychology, monetization logic, and product design principles. Able to clearly explain why certain games are engaging and what drives players to continue playing.
3. Creative and analytical, with strong logical thinking and the ability to turn ideas into clear, executable game design proposals.
4. Strong communication, collaboration, ownership, and execution skills, with the ability to work effectively in a fast-paced development environment.
5. Previous experience in IAA, hyper-casual, hybrid-casual, or related game projects is preferred.
6. Fresh graduates with strong gaming passion, relevant project experience, and good product thinking are also welcome to apply.