HEAD OF USER ACQUISITION (mobile games/apps) [remotely]

traffic-pilots; Singapore; Remote; SGD 180,000 - 240,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Competitive salary

Career growth opportunities

Professional development opportunities

Corporate medical services

Team events & wellness programs

Equipment provided

Mental health support

Job summary

traffic-pilots is seeking a strategic Head of User Acquisition to lead the new department for mobile games and apps. You will craft and scale our UA strategy, manage multimillion-dollar budgets, and drive performance across channels while building a high-performing team.

The ideal candidate has 7+ years in UA/performance marketing, 3+ years in leadership, and deep expertise in Meta Ads, Google Ads, and UAC, with strong analytical and leadership skills.

Qualifications

• 7+ years of User Acquisition/Performance Marketing (mobile games & apps)
• 3+ years in leadership roles (Head of UA/Performance)
• Hands-on experience with Meta Ads, Google Ads, Google UAC
• Proven experience managing budgets of $1M+ per month
• Strong KPIs knowledge: CTR, CPA, ROAS, LTV, Retention
• Experience leading a team of 5+ specialists
• Willingness to complete a test assignment
• Strong analytical and leadership skills

Responsibilities

• Develop and execute UA strategy for mobile games and apps
• Manage performance budgets and scale acquisition channels (Meta + Google UAC, in-app traffic, networks)
• Define and optimize key metrics: CPA, ROAS, ROI, LTV, Retention
• Drive creative strategy development (video ads, banners, playable ads)
• Work with analytics platforms (AppsFlyer/Adjust), including cohort analysis and A/B testing
• Build and grow the User Acquisition team

Skills

Strategic leadership

User Acquisition strategy

Performance marketing

Budget management

Team leadership

Analytics & metrics

Cross-functional collaboration

English proficiency

Tools

Meta Ads

Google Ads

Google UAC

AppsFlyer/Adjust

In-app networks

Job description

HEAD OF USER ACQUISITION (mobile games/apps)

Work experience: 7+ years Full-time Work schedule: 5/2 Working hours: 8 Working type: remote

We are seeking a strategic and results-driven Head of User Acquisition to build, lead, and scale our new department. This is a key leadership position with direct impact on the company's growth and profitability.

You will be responsible for:

• Develop and execute UA strategy for mobile games and apps
• Manage performance budgets and scale acquisition channels (Meta + Google UAC, in-app traffic, networks, etc.)
• Define and optimize key metrics: CPA, ROAS, ROI, LTV, Retention, etc.
• Drive creative strategy development (video ads, banners, playable ads)
• Work with analytics platforms (AppsFlyer/Adjust), including cohort analysis and A/B testing
• Build and grow the User Acquisition team

What we’re looking for:

• 7+ years of overall experience in User Acquisition/Performance Marketing (mobile games & apps)
• 3+ years of experience in leadership roles (Head of UA/Performance/СМО)
• Hands-on experience and strong expertise in Meta Ads, Google Ads, Google UAC, in-app traffic, networks, and other acquisition channels
• Proven experience managing large-scale budgets ($1M+ per month) and scaling performance campaigns
• Strong understanding of key performance metrics: CTR, IR, CPI, CPA, CPC, CPM, LTV, ROAS, ROI, ARPPU, ARPU, Retention, etc.
• Experience managing a team of 5+ specialists
• Willingness to complete a test assignment
• Strong analytical and leadership skills

Nice to have:

• Experience specifically in casual / midcore games, health apps, photo apps, etc.
• Experience building processes from scratch
• Proven track record with real case studies
• English proficiency at B2 level or higher

What you’ll get:

• Remote work, however working from one of our offices is also possible;
• Flexible hours to the start the working day;
• Competitive salary;
• Challenging, interesting and diverse tasks;
• Career growth opportunities;
• Professional development opportunities (training, conferences, resources, professional teams with extensive experience);
• Friendly work environment;
• Corporate medical services;
• Various corporate (at least twice a year) and sports events;
• Sports & English lessons reimbursement;
• Provision of corporate equipment;
• Partial compensation for mental health sessions with a psychologist;
• Company gifts on the occasion of birthdays, weddings, and the birth of children.