Head of Sales Marketing

Formative; Singapore; On-site; SGD 180,000 - 320,000; Full time

Job summary

Formative is seeking an experienced sales leader to build and run a scalable origination engine across APAC. You will lead a multi-market sales development function, turning marketing leads and partner referrals into qualified opportunities ready for closing.

With CEO sponsorship and minimal oversight, you will design processes, set activity standards, manage pipeline metrics, and shape the CRM and channel partnerships to drive sustained growth.

Qualifications

• Senior experince leading a sales development, lead generation or origination function across multiple markets.
• Proven track record of holding teams to activity and pipeline targets.
• Strong grasp of funnel metrics and sales process design.
• Self-directed with minimal oversight; regional languages are a plus.

Responsibilities

• Lead 10–15 sales managers across six markets and run weekly pipeline reviews.
• Build a multi-country lead generation strategy across sectors, accounts, events and digital channels.
• Own qualification from first conversation to agreed price and scope, including site visits with engineering.
• Build a partner and channel network to deliver referrals and opportunities.
• Collaborate with marketing and external calling programs to optimize lead sources and CRM upgrades (Salesforce/HubSpot).

Skills

Sales leadership

Lead generation

CRM discipline

Channel partnerships

Job description

Our client builds, owns and operates rooftop solar for corporate customers across six Asia-Pacific markets, backed by a leading global infrastructure investor. It closes deals well. Now it needs a disciplined, repeatable engine to generate them at scale.

This newly created role owns the front end of the sales funnel: turning marketing leads, outbound activity and partner referrals into qualified, priced opportunities ready for the sales directors to close. You will have direct CEO sponsorship and real latitude to design how the function runs.

WHAT YOU WILL DO

• Lead 10–15 sales managers across six markets, setting clear activity standards and running weekly pipeline reviews.
• Build a multi-country lead generation strategy: target sectors and accounts, outbound cadences, events and digital channels.
• Own qualification from first conversation to agreed price and scope, including site visits with engineering, then hand over cleanly to closing.
• Build a partner and channel network that delivers a steady flow of referrals.
• Work with marketing and the outsourced calling programme to judge lead sources on what converts, and shape the Salesforce and HubSpot upgrade.

SUCCESS IN YEAR ONE

Several hundred megawatts of projects in the pipeline, measurable activity and conversion in every market, and a sales team that generates its own opportunities week in, week out.

ABOUT YOU

• Senior experience building and running a sales development, lead generation or commercial origination function, ideally across several Asia-Pacific markets.
• A track record of holding sales teams to activity and pipeline targets, with the rigour and resilience to drive accountability.
• Strong grasp of funnel metrics, sales process design, CRM discipline and channel partnerships.
• Self-directed and senior enough to operate with minimal oversight. Functional capability matters more than sector background; regional languages are an advantage.

Build the engine, not just the team.

Build a six-market growth function from a blank page, with the CEO in your corner, the capital already in place, and equity for delivering.