Head of Growth & Partnerships

DRSCALP PTE. LTD.; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

Dr Scalp, a Singapore scalp and hair care brand, seeks a Marketing Lead to own the plan, promotions, events and partnerships for two brands. You’ll manage offline activations and online campaigns, brief teams, and optimize acquisition costs across channels.

You’ll lead a small marketing team and coordinate with creative and performance partners to drive growth. The role combines strategic planning with hands-on execution, requiring strong stakeholder management and a track record of delivering

Qualifications

• 4 to 6 years in marketing, including at least one year owning a plan and a budget
• Experience in both offline activation and paid campaigns
• Experience closing a partnership or corporate deal
• Experience managing people or agencies
• Ability to hold a media agency to account and understand campaign structure
• Ability to read numbers and derive insights from data
• Ability to write briefs understood by designers and buyers
• Retail, beauty, wellness or F&B experience is a plus

Responsibilities

• Own the marketing plan and rolling campaign calendar at least a quarter ahead
• Define monthly objectives and promotions
• Brief every campaign with objective, audience, offer, mechanic, dates, channels and owners
• Coordinate calendars to avoid collisions between Dr Scalp and AWHL brands
• Set website and marketplace promotions; define offer, dates and targets
• Approve EDMs and manage the performance marketing agency
• Decide when to bring paid media in-house and build a case for it
• Own acquisition metrics: CPL, CAC, ROAS
• Plan and run offline activations: roadshows and mall events
• Manage visual merchandising across studios and in-studio collateral
• Collaborate with mall marketing for tenant campaigns
• Build partnerships: referrals, corporate packages and wellness programs
• Source and manage creators and affiliates; track performance
• Lead the Social Media & Content Designer and E-commerce & CRM Executive
• Grow the team; write briefs; hire
• Run weekly marketing meetings, monthly reviews, quarterly plans
• Report spend, revenue and pipeline; plan next quarter

Skills

Marketing strategy

Budget ownership

Offline activations

Paid campaigns

Partnerships & collaborations

Team management

Performance marketing

CRM / Email marketing

Job description

Dr Scalp, a Singapore scalp and hair care brand, seeks a Marketing Lead to own the plan, promotions, events and partnerships for two brands. You’ll manage offline activations and online campaigns, brief teams, and optimize acquisition costs across channels.

You’ll lead a small marketing team and coordinate with creative and performance partners to drive growth. The role combines strategic planning with hands-on execution, requiring strong stakeholder management and a track record of delivering