Head of Distribution Strategy and Business Development, FBP, SEAA

cc; Singapore; On-site; SGD 180,000 - 260,000; Full time

Benefits offered by this job

Brand legacy

Leadership exposure

Talent development

Collaborative culture

Resources & support

Job summary

Chanel SEAA seeks a Head of Distribution Strategy and Business Development to shape regional distribution, drive sustainable growth, and ensure operational excellence across offline channels. You will partner with markets and global teams to elevate brand equity and optimize travel retail, department stores, and boutiques.

The role emphasizes strategic leadership, governance of new opportunities, and cross-market collaboration to deliver long-term value for CHANEL in SEAA.

Qualifications

• 10+ years of experience in managing business development or distribution strategy.
• Strong negotiation experience and skills.
• Excellent communication and stakeholder management across regional and local markets.
• Ability to lead strategic initiatives and collaborate with global and regional leadership.

Responsibilities

• Shape regional Distribution & Retail Network Strategy for SEAA with cross-market alignment.
• Define and evolve SEAA distribution models for sustainable growth.
• Enhance offline channels: SAB, Department Stores, Travel Retail with brand equity.
• Lead governance for new investment opportunities with markets and global teams.
• Develop regional strategies maximizing brand equity and commercial performance.

Skills

Business development

Distribution strategy

Negotiation

Stakeholder management

Leadership

Strategic thinking

Cross-cultural collaboration

Job description

About The Role

Amidst the rich diversity of the SEAA markets, the newly established SEAA FBP organisation will become a catalyst for unlocking the full potential of Fragrance & Beauty in this region. Anchored in a deep understanding of local nuances and fueled by global ambition, we will elevate brand equity, accelerate high-value growth, and deliver the ultimate client experience at every touchpoint.

Working in close partnership with the FBP Division global and markets, the regional team will develop a bold strategic vision, paired with actionable and locally relevant roadmaps.

Reporting to the Director, Fragrance & Beauty Products SEAA, the Head of Distribution Strategy and Business Development is a key member of the FBP SEAA Leadership Team. This role is a strategic enabler of sustainable, scalable, and high-value growth — responsible for framing and steering distribution strategies, guiding market execution, and ensuring operational excellence across all offline channels.

This role serves as a regional orchestrator — providing strategic guidance, challenging the status quo, and aligning efforts across markets to ensure our distribution models are future-ready, locally resonant, and brand-elevating.

Impact You Can Create In The Role

Distribution Model Optimization & Evolution

• Partner with the Director, FBP SEAA and markets to shape the regional Distribution & Retail Network Strategy Mid-Term Plan (MTP).

• Define, challenge, and evolve SEAA’s distribution strategy to ensure optimal model architecture for sustainable business impact.

• Assess and enhance the effectiveness of offline channels — Stand-Alone Boutiques (SAB), Department Stores, and Travel Retail — ensuring alignment with FBP strategic priorities and brand equity.

• Conduct strategic analyses and market studies to uncover opportunities, identify risks, and guide markets in optimizing their distribution footprint.

• Infuse best practices, external insights, and innovation across the region to elevate commercial performance and strategic foresight.

Retail Performance & Operational Excellence

• Harmonize and streamline operational processes across markets to ensure efficiency, compliance, and risk mitigation.

• Define and share regional guidelines for retail projects and service excellence.

• Collaborate with markets to improve door productivity, using shared KPIs and FBP Retail Segmentation methodology.

• Partner with Retail Education to elevate frontline development, capabilities, and career progression.

• Lead retail workforce productivity by leveraging performance KPIs and embedding tools and technologies that empower frontline excellence.

Strategic Partner in Global and Region Travel Retail Accounts.

• Build and deepen strategic partnerships with regional travel retail stakeholders, staying ahead of industry trends, emerging consumer behaviors, and competitive dynamics.

• Shape regional strategies that maximize both brand equity and commercial performance.

• Drive travel retail growth by optimizing commercial frameworks and ensuring cross-market consistency while preserving local market ownership.

• Foster a culture of shared accountability, agility, and long-term value creation across stakeholders.

Business Development & Governance

• Ensure robust end-to-end execution of business case processes, enabling informed, data-driven decision-making.

• Partner with Finance to deliver accurate, strategically aligned business case reviews and investment recommendations.

• Define and lead the governance framework for new investment opportunities in coordination with markets and global teams.

• Identify and validate untapped market opportunities, mapping high-potential geographies, and channels for strategic expansion.

You Are Energized By

Strategic thinking and business impact

• Being a strategic voice in shaping the future of Fragrance & Beauty for CHANEL in SEAA.

• Driving business development by balancing long-term vision with short-term action.

• Navigating complexity through insight, co-creation, and inclusive problem-solving.

• Building regional strategies that are globally inspired and locally executed.

• Partnering across cultures, channels, and levels to deliver excellence, consistently.

What You Will Bring

• 10+ years of experience in managing business development or distribution strategy

• A balance in commercial acumen and client centric mindset understanding

• The cultural sensitivity and strategic agility required to navigate the diverse and ever-evolving landscape of SEAA, honouring each market's uniqueness while pursuing a cohesive regional strategy

• Strong negotiation experience and skills

• Strong stakeholder management skills at all levels, including being relevant to the frontline teams

• Ability to deal with ambiguity, and a flexible and positive mindset to embrace changes and agility to adapt

• Excellent communication skills to communicate effectively and maintain good relationships with business stakeholders in global, regional and local markets.

• An inspiring leadership approach that fosters innovation, collaboration, and a dedication to excellence among your team.

What Chanel Can Offer You

• Brand Legacy:In-depth exposure into the rich brand and cultural evolution of the House of Chanel.

• Leadership: Collaborate closely with Market, Regional and Global leadership to develop strategic goals.

• TalentDevelopment:Chaneliscommittedtodevelopingandempoweringourpeople.

• CollaborativeCulture:Bepartofacollaborativeandinclusiveculture,where diverse perspectives are valued, and partnerships are fostered across functions and regions.

• SupportandResources:AsaleaderatChanel,youwillhaveaccesstotheresources,support andinfrastructureneededtocontinue to grow successfully.