Head of Digital Storytelling & Brand Experience

NHG Health Group; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Woodlands Hospital seeks an experienced Assistant Director of Digital & Visual Communications to lead its integrated content, visual storytelling and digital engagement across internal and external channels. You will manage the content calendar, coordinate campaigns and ensure consistency with brand standards.

The role reports to the Director of Corporate Communications and leads a multidisciplinary team, shaping audience-focused narratives and elevating stakeholder engagement through creative,

Qualifications

• At least 10 years of experience in Corporate Communications, Marketing, Digital Communications, and/or creative leadership roles.
• Proven leadership capabilities, with experience leading teams, managing complex projects, and engaging diverse stakeholders.
• Good understanding of Singapore's healthcare sector and key healthcare initiatives is an added advantage.
• Degree in Public Relations, Mass Communications or related field.
• Knowledge of Canva, CapCut, Adobe software (Photoshop, Illustrator, Premiere Pro etc.) preferred

Responsibilities

• Lead the development and execution of Woodlands Hospital's integrated content strategy across internal and external channels.
• Own and manage the organisation's content and editorial calendar, ensuring priorities align with goals, launches and campaigns.
• Identify opportunities for proactive storytelling and audience engagement through timely, relevant content.
• Drive a coordinated content planning process across departments and stakeholders.
• Oversee the hospital's digital communications strategy and content distribution across owned platforms.
• Develop channel strategies to strengthen audience reach and engagement.
• Lead visual storytelling and ensure outputs are audience-centric and brand-aligned.
• Plan environmental storytelling and placemaking initiatives across the campus.
• Coordinate integrated campaigns across channels and with Strategic Communications colleagues.
• Lead and develop a multidisciplinary team of content creators, designers, photographers, videographers and digital professionals.

Skills

Leadership

Content strategy

Project management

Storytelling

English fluency

Education

Degree in Public Relations or Mass Communications

Tools

Canva

CapCut

Adobe Photoshop

Illustrator

Premiere Pro

Job description

Woodlands Hospital seeks an experienced Assistant Director of Digital & Visual Communications to lead its integrated content, visual storytelling and digital engagement across internal and external channels. You will manage the content calendar, coordinate campaigns and ensure consistency with brand standards.

The role reports to the Director of Corporate Communications and leads a multidisciplinary team, shaping audience-focused narratives and elevating stakeholder engagement through creative,