HEAD OF DIGITAL MARKETING

2A ENTERTAINMENT PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A creative entertainment company in Singapore is seeking a Head of Digital Marketing to oversee all digital initiatives and lead a talented team. The role involves developing marketing strategies to enhance brand visibility and engagement while leveraging analytics to measure campaign success. Candidates should have over 5 years of digital marketing experience, including a leadership position. The company offers competitive salary and flexible work arrangements.

Benefits

Competitive salary

Flexible work arrangements

Opportunities for professional growth

Qualifications

• 5+ years of experience in digital marketing, with at least 2 years in a leadership role.
• Proven track record of successful digital marketing campaigns and strategies.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Lead, mentor, and inspire the digital marketing team.
• Analyze data to measure the effectiveness of digital marketing efforts.
• Oversee content creation, social media marketing, and PPC advertising.
• Collaborate with cross-functional teams for an integrated marketing approach.
• Stay updated on the latest digital marketing trends.

Skills

Strong analytical skills

Excellent communication

Proficiency in marketing analytics tools

Education

Bachelor’s degree in Marketing, Business, or a related field

Master’s degree (preferred)

Job description

Job Title: Head of Digital Marketing

Location: Orchard
Company: 2A Entertainment
Job Type: Full-time

Job Overview:

As the Head of Digital Marketing, you will be responsible for overseeing all digital marketing initiatives. You will lead a talented team, driving brand visibility and engagement across various digital channels while leveraging data-driven insights.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to achieve the club’s growth objectives.
• Lead, mentor, and inspire the digital marketing team to execute impactful campaigns.
• Analyze data to measure the effectiveness of digital marketing efforts, making necessary adjustments.
• Oversee content creation, social media marketing, email campaigns, SEO/SEM, and PPC advertising.
• Collaborate with cross-functional teams to ensure an integrated marketing approach.
• Stay updated on the latest digital marketing trends and technologies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• 5+ years of experience in digital marketing, with at least 2 years in a leadership role.
• Proven track record of successful digital marketing campaigns and strategies.
• Strong analytical skills and proficiency in marketing analytics tools.
• Excellent communication and interpersonal skills.

At 2A Entertainment, you will work in a dynamic environment that values creativity and innovation. We offer a competitive salary, flexible work arrangements, and opportunities for professional growth.