Head of Brand Strategy, Campaigns & Outreach

SPH Media; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

SPH Media is seeking a Lead, Branding, Campaigns and Outreach to shape how the company builds brand affinity and engages audiences across its 40 brands. The role combines corporate brand strategy with high-impact campaigns and mass outreach to create a distinctive SPH Media brand experience.

The Team Lead will oversee brand assets, partner with External and Digital Communications, and drive measurable outcomes through data-informed decisions and strategic partnerships.

Qualifications

• 12+ years of senior brand or corporate marketing experience.
• Experience in outreach and engagement strongly preferred.
• Proven track record shaping brand campaigns and partnerships.
• Ability to translate business objectives into brand and marketing strategies.

Responsibilities

• Set and own strategic direction for SPH Media's corporate brand campaigns.
• Lead annual brand and outreach roadmap across events and campaigns.
• Drive mass outreach initiatives to grow brand equity and reach.
• Develop partnerships to extend audience reach and value.
• Shape investment, agency, and channel strategies.
• Advise senior leadership on brand positioning and risks.
• Translate insights into opportunities for differentiation.
• Define measurable brand outcomes and inform marketing decisions.

Skills

Brand strategy

Audience development

Executive stakeholder management

Leadership

Agency management

Data-driven decision making

Strategic thinking

Brand storytelling

Education

Bachelor’s degree or above in Corporate Marketing/Branding/Communications

Job description

SPH Media is seeking a Lead, Branding, Campaigns and Outreach to shape how the company builds brand affinity and engages audiences across its 40 brands. The role combines corporate brand strategy with high-impact campaigns and mass outreach to create a distinctive SPH Media brand experience.

The Team Lead will oversee brand assets, partner with External and Digital Communications, and drive measurable outcomes through data-informed decisions and strategic partnerships.