Head of Brand Campaigns & Outreach

SPH Media Fund; Singapore; Sur place; SGD 180 000 - 240 000; Plein temps

Résumé du poste

SPH Media is seeking a Lead for Branding, Campaigns and Outreach to shape and elevate the corporate brand across 40 brands. The role combines strategy, high-impact campaigns, and mass outreach to build distinctive brand experiences.

You will collaborate with External and Digital Communications to amplify brand storytelling across owned channels. The ideal candidate has 12+ years in brand or corporate marketing, with a track record of translating objectives into strategy, campaigns, and

Qualifications

• At least 12 years of relevant experience in brand or corporate marketing, communications, or a related field.
• Experience in outreach and engagement strongly preferred.
• Proven experience developing and implementing brand and marketing strategies for established brands.
• Strong strategic thinking and ability to translate objectives into clear brand and marketing strategies.
• Strong leadership capability with the ability to develop talent and manage teams.
• Excellent stakeholder management and executive communication.
• English proficiency; a second language is an advantage.
• Highly organized and able to manage ambiguity in a fast-paced environment.

Responsabilités

• Set and own the strategic direction for SPH Media’s corporate brand campaigns and mass outreach initiatives.
• Lead the annual brand and outreach roadmap, aligning events and audience opportunities.
• Drive high-impact mass outreach initiatives to strengthen brand equity and reach.
• Identify and develop strategic partnerships and collaborations.
• Shape investment, agency and channel strategies to maximise impact.
• Advise senior leadership on brand positioning, audience opportunities and risks.
• Translate insights into opportunities to strengthen relevance and differentiation.
• Define measurable brand outcomes using data to inform decisions.

Connaissances

Brand strategy

Outreach & engagement

Stakeholder management

Leadership

Campaign management

Data-driven decisions

Executive presence

Budget management

English proficiency

Formation

Bachelor’s degree or above in Corporate Marketing, Branding, Communications, Business, or related discipline

Description du poste

SPH Media is seeking a Lead for Branding, Campaigns and Outreach to shape and elevate the corporate brand across 40 brands. The role combines strategy, high-impact campaigns, and mass outreach to build distinctive brand experiences.

You will collaborate with External and Digital Communications to amplify brand storytelling across owned channels. The ideal candidate has 12+ years in brand or corporate marketing, with a track record of translating objectives into strategy, campaigns, and