Senior Outreach & Brand Activation Manager

SPH Media; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

SPH Media is seeking a creative and driven Manager, Outreach to sit within Branding, Campaigns and Outreach. You will help grow brand love and awareness across our 40 brands through large-scale community and mass outreach events.

You will lead end-to-end event strategy and execution, curate brand narratives, and grow the Friends of SPH Media community with engaging activations, sign-up journeys, and post-event engagement.

Qualifications

• Bachelor’s degree or above in Marketing, Branding, Communications, Business, or related field.
• At least 8 years hands-on experience in event management, experiential marketing, brand activation, or community engagement.
• Strong organisational skills to manage multiple vendors, agencies, stakeholders, and onsite crews.
• Keen eye for design and messaging; translate narratives into consumer-facing activities.
• Familiarity with event lead-capture tools, digital engagement activations, and basic CRM tactics.
• Excellent verbal and written English; additional languages are a plus.

Responsibilities

• Mass Outreach Event Strategy & Execution: Identify opportunities at high-footfall mass events and lead end-to-end planning and onsite activation.
• Brand Curation & Narrative: Translate SPH Media’s values into engaging physical experiences and curate sub-brand portfolios for events.
• Community Growth & Friends of SPH Media: Design onsite sign-up, engagement journeys, and post-event communications to grow the community.

Skills

Event management

Experiential marketing

Brand activation

Community engagement

Vendor management

Project management

English communication

Education

Bachelor’s degree

Tools

CRM software

Job description

SPH Media is seeking a creative and driven Manager, Outreach to sit within Branding, Campaigns and Outreach. You will help grow brand love and awareness across our 40 brands through large-scale community and mass outreach events.

You will lead end-to-end event strategy and execution, curate brand narratives, and grow the Friends of SPH Media community with engaging activations, sign-up journeys, and post-event engagement.