Head of Affiliate & KOL Marketing

aCommerce; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

aCommerce in Singapore is seeking a Manager – Affiliate & KOL Management to own the affiliate strategy for brand partners. You will identify and manage relationships with influencers and affiliates to boost visibility, engagement and sales.

The role focuses on building scalable programmes, setting targets, and using data to improve GMV, conversion and ROI across creators and affiliates. You will lead strategy, execution, and collaboration with brand stakeholders to ensure campaigns meet ROI

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Minimum 6 years of experience in affiliate marketing, influencer marketing or KOL management, including at least 2 years running TikTok Shop affiliate or comparable social commerce programmes.
• Experience with Beauty, Personal Care or FMCG brands is highly preferred.
• Existing network of creators and affiliates in the markets served is an advantage.

Responsibilities

• Act as the subject-matter lead for affiliate and creator marketing in the markets it supports: guide colleagues, share best practice and set the standard for programme quality.
• Own relationships with clients and brand stakeholders for affiliate programmes: present strategy and results, manage expectations and handle escalations.
• Standardise processes, playbooks and reporting so programmes are repeatable and scale across brands.
• Develop and execute affiliate strategies for each market that increase brand visibility and sales, on different channels including TikTok Shop, Lazada, Shopee.
• Set affiliate programme structure for each brand: commission tiers, product seeding rules, sample allocation, performance incentives and bonus mechanics.
• Identify and recruit influencers and content creators to join the affiliate programme.
• Build and maintain a healthy affiliate pipeline: set recruitment targets, track activation rates, and retire or re-engage inactive creators.
• Collaborate with affiliates to create and optimise content that aligns with brand messaging.
• Run affiliate-driven LIVE selling programmes, including scheduling, host coordination and performance review.
• Monitor affiliate quality and compliance, and take action on off-brand content, misleading claims or non-compliant promotion.
• Track and analyse affiliate performance: GMV, orders, conversion rate, GPM, commission cost, creator-level and video-level performance.
• Own the affiliate commission and incentive budget: forecast spend, approve payouts and keep spend aligned with ROI and ROAS targets.

Skills

Influencer marketing

KOL management

Social media trends

Recruitment

Analytics

Communication

Negotiation

Creativity

MS Office

Google Sheets

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

TikTok Shop

Job description

aCommerce in Singapore is seeking a Manager – Affiliate & KOL Management to own the affiliate strategy for brand partners. You will identify and manage relationships with influencers and affiliates to boost visibility, engagement and sales.

The role focuses on building scalable programmes, setting targets, and using data to improve GMV, conversion and ROI across creators and affiliates. You will lead strategy, execution, and collaboration with brand stakeholders to ensure campaigns meet ROI