Growth Strategy Delivery Lead Senior Manager

Accenture Southeast Asia; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Accenture Song is seeking a Senior Manager to shape and lead growth strategy for key regional accounts, partnering with C-suite and senior marketing leaders. You will translate strategy into measurable outcomes, driving revenue, retention, and customer lifetime value, while turning AI-driven ideas into scalable commercial impact.

In this role, you will mobilise cross-functional teams across data, technology and creative functions, developing robust business cases and always-on customer

Qualifications

• Proven experience in growth strategy, digital transformation, or marketing strategy consulting.
• Strong commercial acumen with ability to translate insights into measurable business outcomes.
• Experience advising senior stakeholders and leading executive-level conversations.
• Understanding of data-driven marketing, customer journey design, and personalisation strategies.
• Familiarity with AI and advanced analytics applications in marketing and customer experience.
• Demonstrated ability to lead cross-functional teams in complex, fast-paced environments.
• Excellent problem-solving, communication, and stakeholder management skills.

Responsibilities

• Lead end-to-end growth strategy for strategic accounts, advising senior stakeholders and facilitating executive-level decisions
• Diagnose growth leakage across acquisition, engagement, and retention; identify high-impact opportunities
• Build robust, data-driven business cases that quantify revenue and margin impact
• Define AI-powered customer journeys that are personalised, adaptive, and scalable
• Identify where agentic AI can automate decisions, personalise interactions, and optimise performance across the marketing lifecycle
• Bridge strategy and execution by working across data, technology, and creative teams to deliver tangible outcomes
• Establish data and decisioning frameworks that enable always-on, intelligent customer engagement
• Mobilise and lead cross-functional teams, designing effective operating models and developing team capability

Skills

Growth strategy

Digital transformation

Marketing strategy

Executive advisory

Job description

About The Role

As a Senior Manager in Accenture Song, you will shape and lead growth strategy for key regional accounts, partnering closely with C-suite and senior marketing leaders. You will connect strategy to measurable outcomes—driving revenue, retention, and customer lifetime value—while translating AI-driven ideas into scalable, commercial impact.

As a Senior Manager in Accenture Song, you will shape and lead growth strategy for key regional accounts, partnering closely with C-suite and senior marketing leaders. You will connect strategy to measurable outcomes—driving revenue, retention, and customer lifetime value—while translating AI-driven ideas into scalable, commercial impact.

Key Responsibilities

• Lead end-to-end growth strategy for strategic accounts, advising senior stakeholders and facilitating executive-level decisions
• Diagnose growth leakage across acquisition, engagement, and retention; identify high-impact opportunities
• Build robust, data-driven business cases that quantify revenue and margin impact
• Define AI-powered customer journeys that are personalised, adaptive, and scalable
• Identify where agentic AI can automate decisions, personalise interactions, and optimise performance across the marketing lifecycle
• Bridge strategy and execution by working across data, technology, and creative teams to deliver tangible outcomes
• Establish data and decisioning frameworks that enable always-on, intelligent customer engagement
• Mobilise and lead cross-functional teams, designing effective operating models and developing team capability

Required Qualifications

• Proven experience in growth strategy, digital transformation, or marketing strategy consulting
• Strong commercial acumen with ability to translate insights into measurable business outcomes
• Experience advising senior stakeholders and leading executive-level conversations
• Understanding of data-driven marketing, customer journey design, and personalisation strategies
• Familiarity with AI and advanced analytics applications in marketing and customer experience
• Demonstrated ability to lead cross-functional teams in complex, fast-paced environments
• Excellent problem-solving, communication, and stakeholder management skills

Preferred Qualifications

• Experience in consulting within large-scale regional or global accounts
• Exposure to marketing technology ecosystems and customer data platforms
• Knowledge of AI-driven decisioning or automation use cases
• Experience contributing to thought leadership or business development initiatives