Growth & Performance Marketing Specialist

OLIZ PTE. LTD.; Singapore; On-site; SGD 50,000 - 89,000; Full time

Job summary

Oliz Pte. Ltd. in Singapore is seeking a Growth & Performance Marketing Specialist to drive 0-to-1 brand growth across local and international markets. You will own paid ads, KOL partnerships, email flows, and ecommerce optimization to scale Solene Fertility and other health brands.

You’ll work hands-on in a fast-paced startup setting, leverage Shopify, Klaviyo, and analytics to optimize CAC/ROAS, grow audiences, and improve conversion funnels while collaborating with a small, agile team.

Qualifications

• 2–4 years of experience in growth marketing, performance marketing, or e-commerce.
• Strong hands-on experience with Meta Ads, plus Google Ads or TikTok Ads.
• Experience in KOL/influencer marketing and campaign management.
• Familiarity with Shopify, email marketing, and marketing analytics.
• Good understanding of creative testing, customer acquisition, and conversion optimisation.
• Resourceful, analytical, self-driven, and comfortable working in a startup environment.
• Strong written and spoken English.

Responsibilities

• 0-to-1 Growth: Develop and execute go-to-market strategies, test new acquisition channels, and scale successful campaigns across different markets.
• Paid Advertising: Plan, manage, and optimise campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok Ads, focusing on CAC, ROAS, and conversions.
• KOL & Influencer Marketing: Identify and manage KOLs, influencers, UGC creators, and affiliate partnerships, from outreach and negotiation to campaign execution.
• Email Marketing: Build and optimise email campaigns, automated flows, customer segmentation, and retention strategies using Klaviyo or similar tools.
• Creative Strategy: Research competitors, develop advertising hooks and concepts, coordinate content production, and continuously test new creatives.
• E-commerce Optimisation: Improve Shopify landing pages, product pages, and conversion funnels to drive sales.
• Analytics & Reporting: Monitor campaign performance, analyse key metrics, and recommend improvements based on data.

Skills

Growth marketing

Performance marketing

E-commerce

Meta Ads

Google Ads

TikTok Ads

KOL & influencer marketing

Email marketing

Shopify

Analytics

English (written & spoken)

Tools

Klaviyo

Shopify

GA4

CapCut

Figma

Canva

Google Ads

TikTok Ads

Facebook Ads

Job description

Growth & Performance Marketing Specialist

Company: Oliz Pte. Ltd.

Location: Singapore

Employment Type: Full-time

About Us

Oliz Pte. Ltd. is a Singapore-based company building innovative consumer brands across health, wellness, and everyday living. Our portfolio includes Solene Fertility.

We're looking for a hands-on, entrepreneurial marketer to help build and scale brands from 0 to 1, driving growth across Singapore and international markets.

Key Responsibilities

1. 0-to-1 Growth: Develop and execute go-to-market strategies, test new acquisition channels, and scale successful campaigns across different markets.

2. Paid Advertising: Plan, manage, and optimise campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok Ads, focusing on CAC, ROAS, and conversions.

3. KOL & Influencer Marketing: Identify and manage KOLs, influencers, UGC creators, and affiliate partnerships, from outreach and negotiation to campaign execution.

4. Email Marketing: Build and optimise email campaigns, automated flows, customer segmentation, and retention strategies using Klaviyo or similar tools.

5. Creative Strategy: Research competitors, develop advertising hooks and concepts, coordinate content production, and continuously test new creatives.

6. E-commerce Optimisation: Improve Shopify landing pages, product pages, and conversion funnels to drive sales.

7. Analytics & Reporting: Monitor campaign performance, analyse key metrics, and recommend improvements based on data.

Requirements

- 2–4 years of experience in growth marketing, performance marketing, or e-commerce.

- Strong hands-on experience with Meta Ads, plus Google Ads or TikTok Ads.

- Experience in KOL/influencer marketing and campaign management.

- Familiarity with Shopify, email marketing, and marketing analytics.

- Good understanding of creative testing, customer acquisition, and conversion optimisation.

- Resourceful, analytical, self-driven, and comfortable working in a startup environment.

- Strong written and spoken English.

Good to Have

- Ability to independently create UGC-style content, including shooting and editing short-form videos.

- Experience growing DTC brands from 0 to 1.

- Familiarity with Klaviyo, GA4, CapCut, Figma, and Canva.

- Experience in health, wellness, beauty, or consumer products.

- Experience running campaigns across international markets.

- Mandarin proficiency for collaboration with Chinese-speaking teams.

What We Offer

- Opportunity to build and scale consumer brands from the ground up.

- Hands-on ownership of growth initiatives across multiple channels.

- Exposure to Singapore and international markets.

- Fast-paced, entrepreneurial environment with opportunities for career growth.

Salary: S$4,500–S$8,000 per month