Assistant Manager, Digital Marketing

Private Advertiser; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Private Advertiser in Singapore leads a marketing team to develop integrated digital strategies for clients across automotive, F&B, beauty and retail. Reporting directly to the founder, you will drive campaigns that strengthen brand awareness, engagement and conversion, using data, creativity and commercial judgement.

You will lead client meetings independently, troubleshoot underperformance, manage people and build practical systems that improve delivery, while guiding CRM, nurture and

Qualifications

• At least 5 years of relevant marketing experience with hands-on digital marketing and team management.
• Strong working knowledge of Meta Ads, TikTok Ads and Google Ads, including setup, optimisation, tracking and reporting.
• Agency experience developing integrated strategies and managing multiple client accounts, projects and stakeholders.
• Excellent communication, presentation and stakeholder management skills.
• Proven ability to lead difficult client discussions, diagnose underperformance and implement measurable improvements.
• Strong commercial, analytical, presentation, negotiation and project management skills.
• Experience coaching marketers and introducing processes that improve delivery.
• Proficiency in spoken Mandarin is required to conduct regular client strategy meetings and address performance concerns.
• Degree or diploma in Marketing, Business or related field, or equivalent professional experience.

Responsibilities

• Develop integrated strategies: Build marketing strategies and campaign plans across paid search, social, display, email and content.
• Research and identify opportunities: Market, competitor, audience and keyword analysis to inform direction.
• Manage campaigns and budgets: Oversee Meta, TikTok and Google Ads, optimize and report.
• Lead client conversations: Independently conduct kick-offs, strategy meetings and reviews.
• Resolve performance problems: Investigate targeting, creatives, offers, pages and lead quality.
• Lead and develop the team: Set priorities, allocate work, review deliverables and coach staff.
• Build effective systems: Improve planning, quality checks, reporting, workflows and escalation.
• Connect data and creative: Translate insights into actionable recommendations with creative teams.
• Keep strategy relevant: Monitor trends and identify partnerships and growth opportunities.

Skills

Team leadership

Client meetings

Communication

Analytical skills

Project management

Coaching marketers

Business development

Mandarin language

Travel readiness

Education

Degree or diploma in Marketing/Business

Tools

Meta Ads

TikTok Ads

Google Ads

Job description

About the Role

We are a marketing and business growth agency serving clients across Automotive, F&B, Beauty and Retail.

Reporting directly to the founder, you will lead the marketing team in developing integrated digital strategies and campaigns that strengthen brand awareness, engagement and conversion. You will combine data, creative thinking and commercial judgement to deliver measurable business results.

You must be confident leading client meetings independently, troubleshooting underperformance, managing people and building practical systems that improve delivery.

Key Responsibilities

• Develop integrated strategies: Build marketing strategies and campaign plans across paid search, social media, display, email and content. Define objectives, audiences, channel mix, messaging, KPIs and performance benchmarks aligned with client business goals.

• Research and identify opportunities: Conduct market, competitor, audience and keyword analysis to inform campaign direction and strategic recommendations.

• Manage campaigns and budgets: Oversee and optimise Meta, TikTok and Google Ads, including resource allocation, creative testing, conversion tracking and reporting. Evaluate efficiency and commercial returns, stepping into accounts when hands-on troubleshooting is needed.

• Lead client conversations: Independently conduct kick-offs, strategy meetings and performance reviews. Understand client priorities, handle pushback, explain recommendations and agree on clear next steps.

• Resolve performance problems: Investigate targeting, creative, offers, landing pages, lead quality and sales follow-up. Turn findings into corrective actions with clear owners, deadlines and measures of progress.

• Lead and develop the team: Set priorities, allocate work, review proposals and deliverables, coach marketers and hold the team accountable for quality and results.

• Build effective systems: Improve campaign planning, quality checks, reporting, workflows and escalation processes to identify risks early and reduce recurring mistakes.

• Connect data and creative: Translate campaign, sales and customer insights into actionable recommendations. Collaborate with creative and content teams on stronger copy, graphics and video, and guide CRM, nurture and retention initiatives where relevant.

• Keep strategy relevant: Monitor platform developments, consumer behaviour and industry trends. Identify useful partnerships and growth opportunities, coordinating execution with client servicing and business development colleagues.

• Exercise sound judgement: Resolve day-to-day issues independently and elevate major commercial risks to the founder with clear recommendations.

Requirements

• At least 5 years of relevant marketing experience, including hands-on digital marketing and team management.
• Strong working knowledge of Meta Ads, TikTok Ads and Google Ads, including setup, optimisation, tracking and reporting.
• Agency experience developing integrated strategies and managing multiple client accounts, projects and stakeholders.
• Excellent communication, presentation and stakeholder management skills.
• Proven ability to lead difficult client discussions, diagnose underperformance and implement measurable improvements.
• Strong commercial, analytical, presentation, negotiation and project management skills.
• Experience coaching marketers and introducing processes that improve delivery.
• Proficiency in spoken Mandarin is required to conduct regular client strategy meetings, present campaign recommendations and address performance concerns with Mandarin-speaking clients and business owners.
• Degree or diploma in Marketing, Business or a related field, or equivalent professional experience.
• Willingness to travel to Malaysia once per quarter, with additional travel for business needs where required.

Experience in Singapore and Malaysia markets, automotive, high-ticket lead generation, CRM or marketing automation is an advantage.

What You’ll Gain

Lead an existing team, influence strategy and work directly with the founder and client decision-makers, while collaborating with creative and content specialists.