Growth ML Engineer: Intelligent Marketing

TIKTOK PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

TikTok PTE. LTD. in Singapore is seeking a Senior Software Engineer to advance e-commerce growth algorithms and data‑driven marketing.

You will contribute to personalized recommendations, improve recall/sorting for new users, and apply uplift modelling to boost engagement, conversion, and GMV. We expect a strong background in algorithms and data structures, fluent coding in C++ and Python, plus hands-on experience with Big Data tools (Hive/Spark/MapReduce) and Deep Learning frameworks

Qualifications

• Bachelor's degree or higher in Computer Science, Computer Engineering, Mathematics or related technical discipline.
• Experience in C++ and Python; at least one of the Big Data tools (Hive SQL/Spark/MapReduce) and at least one of the Deep Learning tools (TensorFlow/PyTorch).
• Strong foundation in algorithms and data structures, with excellent coding skills.
• Strong learning ability, curiosity, and good communication and teamwork skills.
• At least 3 years of relevant experience in user growth or intelligent marketing.

Responsibilities

• Participate in optimizing TikTok e-commerce growth and marketing algorithms, including core capabilities such as user value modelling, personalized messaging, recommendations, and intelligent marketing.
• Establish a user lifecycle data and value system to address core pain points and business challenges related to TikTok Mall user growth.
• Contribute to the implementation of product and technical solutions for user growth engines, such as personalized push notifications/emails, recommendation handling, etc., to increase e-commerce DAU and penetration rates.
• Optimize algorithms related to recall/sorting for new user recommendations, improving the relevance of traffic source handling and the accuracy and diversity of new user recommendations.
• Optimize intelligent marketing algorithms, utilizing uplift models and operations research methods to improve marketing efficiency and drive e-commerce GMV growth.

Skills

Algorithms

Data structures

Strong communication

Education

Bachelor's degree or higher in Computer Science/Engineering/Math or related technical discipline

Tools

C++

Python

Big Data (Hive/Spark/MapReduce)

Deep Learning (TensorFlow/PyTorch)

Job description

TikTok PTE. LTD. in Singapore is seeking a Senior Software Engineer to advance e-commerce growth algorithms and data‑driven marketing.

You will contribute to personalized recommendations, improve recall/sorting for new users, and apply uplift modelling to boost engagement, conversion, and GMV. We expect a strong background in algorithms and data structures, fluent coding in C++ and Python, plus hands-on experience with Big Data tools (Hive/Spark/MapReduce) and Deep Learning frameworks