Growth Marketing Manager: Data-Driven Campaigns & Creative

sassand km; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

sassand km in Singapore is seeking a Digital Marketing Manager to plan, launch, and optimize online campaigns across SEO/SEM, email, and social media. You will drive lead generation, manage budgets, and oversee short video content production to grow the brand and sales.

Ideal candidates combine data-driven mindset with strong creative skills and experience in multi-channel campaigns, platform discovery, and team collaboration to deliver measurable ROI.

Qualifications

• Proven experience as a Digital Marketing Manager or similar role with strong lead-generation portfolio.
• Hands-on in video editing and graphic design for short-form content.
• Proficient in Google Analytics, ad managers, and ROI calculations.

Responsibilities

• Strategize and plan digital marketing campaigns across SEO, SEM, email, and social media.
• Lead campaigns from concept to execution and measurement of outcomes.
• Monitor and optimize performance metrics (ROI, CPC, conversions).
• Supervise marketing staff or coordinate with external agencies.
• Allocate budgets and monitor marketing spend for ROI.
• Identify new media channels and platforms to drive lead generation.
• Create and oversee short video content production for social channels.

Skills

Analytical Skills

Technical Knowledge

Communication

Experience

Tools

Google Analytics

Meta Ads Manager

Google Ads

TikTok Ads Manager

CapCut

Premiere Pro

Canva

Photoshop

Job description

sassand km in Singapore is seeking a Digital Marketing Manager to plan, launch, and optimize online campaigns across SEO/SEM, email, and social media. You will drive lead generation, manage budgets, and oversee short video content production to grow the brand and sales.

Ideal candidates combine data-driven mindset with strong creative skills and experience in multi-channel campaigns, platform discovery, and team collaboration to deliver measurable ROI.