Growth Marketing Manager

HAACH LIFESTYLE HMH PTE LTD; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

HAACH LIFESTYLE HMH PTE LTD in Singapore is seeking a Growth Marketing Manager to lead top-of-funnel patient acquisition across island-wide clinics, blending digital and offline channels to drive booked appointments. You will design scalable lead-gen funnels on Meta, Google, and TikTok, optimize conversion paths, manage agencies, and report campaign ROI to senior management with actionable pivots.

In addition to strong analytical skills, you will drive local marketing initiatives, collaborate

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related disciplines.
• 3 to 5 years of experience in performance marketing, growth marketing, or digital lead generation.
• Prior experience in healthcare, clinical services, or wellness marketing is advantageous but not mandatory.
• Expertise in managing digital ad budgets and deep familiarity with Meta Ads Manager and Google Ads.
• Analytical, ROI-driven mindset and ability to thrive in a fast-paced, target-oriented environment.

Responsibilities

• Lead Generation Funnels: Design, build, and optimize end-to-end B2C lead generation campaigns across Meta, Google Ads, and TikTok to drive appointment bookings.
• Conversion Rate Optimization: Audit and refine landing pages, booking forms, and inquiry touchpoints to maximize conversions.
• Local & Offline Marketing: Develop targeted local marketing initiatives and OOH advertising to boost brand awareness around clinic locations.
• Agency Management: Direct and manage external performance marketing and creative agencies to hit target CPAs.
• Performance Reporting: Track lead quality, clinic footfall, and ROI, presenting weekly dashboards with actionable pivots.

Skills

Analytical mindset

ROI-focused

Performance marketing

Education

Bachelor’s Degree in Marketing, Communications, or related disciplines

Tools

Meta Ads Manager

Google Ads

Job description

Company Overview

We are an established healthcare provider specializing in chiropractic care, functional wellness, and holistic spine health. We are looking for a results-driven Growth Marketing Manager to accelerate our patient acquisition efforts and drive clinic footfall across our island-wide locations.

Role Summary

This role is entirely focused on top-of-funnel growth, lead generation, and patient acquisition. The successful candidate will design and deploy aggressive digital and offline marketing funnels tailored to the healthcare sector, converting public interest into booked clinical appointments.

Key Responsibilities

• Lead Generation Funnels: Design, build, and optimize end-to-end B2C lead generation campaigns across Meta, Google Ads, and TikTok to drive appointment bookings.

• Conversion Rate Optimization: Audit and refine landing pages, booking forms, and inquiry touchpoints to maximize the conversion of digital traffic into qualified patient leads.

• Local & Offline Marketing: Develop targeted local marketing initiatives, community outreach programs, and OOH advertising to boost brand awareness around specific clinic locations.

• Agency Management: Direct and manage external performance marketing and creative agencies to ensure campaigns are delivered on time, within budget, and hit target CPAs (Cost Per Acquisition).

• Performance Reporting: Track lead quality, clinic footfall, and campaign ROI, presenting weekly performance dashboards to senior management with actionable pivot recommendations.

Requirements

• Bachelor’s Degree in Marketing, Communications, or related disciplines.

• 3 to 5 years of experience in performance marketing, growth marketing, or digital lead generation.

• Prior experience in healthcare, clinical services, or wellness marketing is highly advantageous but not mandatory.

• Expertise in managing digital ad budgets and deep familiarity with Meta Ads Manager and Google Ads.

• A highly analytical, ROI-driven mindset with the ability to thrive in a fast-paced, target-oriented environment.