Brand & Marketing Manager

THE URBAN CLINIC PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

THE URBAN CLINIC PTE. LTD. seeks a hands-on Brand & Marketing Manager to grow our clinics across multiple locations.

You will manage digital campaigns, improve enquiry-to-appointment conversion, and create content that builds trust in our doctors and clinics. You will coordinate initiatives across referrals, CME/events, patient engagement and partnerships, while providing analytics, reporting and actionable insights to improve patient care.

Qualifications

• 3-6 years of relevant experience in digital marketing, performance marketing or customer acquisition.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Able to interpret campaign data, manage budgets and optimize campaigns independently.
• Strong content planning and social media skills, with the ability to engage clinics and partners.

Responsibilities

• Plan, manage and optimize Google Ads and Meta Ads campaigns, with budget control and KPI tracking.
• Coordinate and improve conversion of patient enquiries into appointments across channels.
• Create engaging content and maintain brand consistency across clinics.
• Analyze marketing performance and report insights to management.
• Collaborate with doctors, clinics and partners to drive patient acquisition and growth.

Skills

Digital marketing

Campaign management

Google Ads

Meta Ads

Content planning

Social media

Analytics

CRM/lead management

Communication

Project coordination

Tools

CRM software

Google Analytics

Content creation tools

Job description

We are lookingfor a hands-on Brand & Marketing Manager to grow our clinics across thevarious locations. This role goes beyond managing social media. You will be responsible for running digital marketing campaigns, improving the conversion of patient enquiries into appointments, and developing content that builds awareness and trust in our doctors and clinics. Coordinate and strategies initiatives across GP referrals, CME/events, patient engagement, partnerships, while supporting the Management with analytics, reporting, track performance and identify opportunities to serve patients for years to come.

Key Responsibilities

• 1. DigitalAdvertising & Campaign ManagementPlan, manage and optimize Google Ads and Meta Ads campaigns.Manage advertising budgets, audience targeting, keyword selection, creative testing and campaign performance.Monitor cost per lead, cost per booked appointment and cost per attended new patient.Set up and monitor conversion tracking to understand which campaigns generate genuine patient enquiries and appointments.Identify underperforming campaigns and recommend improvements to maximize marketing returns.Manage website content for clarity, accuracy and consistency.Adapt messaging for each platform while keeping high standards.Build trust and credibility signals that drive bookings and repeat visits

• 2. Patient Enquiry & Appointment ConversionCoordinate incoming patient enquiries through calls, WhatsApp and other channels.Ensure timely follow ups on missed calls and outstanding enquiries.Track the enquiry to booking and booking to attendance process across all clinics.Work with clinic teams to identify reasons for missed appointments, unconverted enquiries and patient drop-offs.Recommend practical ways to improve appointment conversion and patient acquisition.

• 3. Content Creation & Brand DevelopmentPlan and develop engaging social media content, including Instagram Reels, educational posts and doctor-led videos.Coordinate content planning, filming, editing and publishing with doctors and clinic teams.Develop content that builds awareness, trust and familiarity with the services provided in the clinic.Maintain consistent brand messaging and visual identity across all clinic locations.Identify relevant local trends, community topics and opportunities to keep the brand visible and engaging.Identify and execute Public Relationship opportunities that reinforce credibility and expertise.Propose and manage brand collaborations with KOLs, creators, like-minded brands and the community.

• 4. Marketing Performance & ReportingPrepare regular reports on advertising expenditure, enquiries, bookings, attended appointments and campaign performance.Analyze the effectiveness of marketing activities and identify opportunities for improvement.Where data is available, track treatment conversion and revenue attributable to marketing campaigns.Recommend marketing priorities and budget allocation based on measurable results.Work with management to establish clear campaign objectives, KPIs and action plans.Analyse referral, campaign, event,patient-engagement and conversion results and identify practical follow-upactions.Support the Managements bi-weekly, monthly andquarterly reporting with accurate analysis and clear recommendations.Maintain oversight of agreed campaign andoutreach trackers and ensure assigned work is closed out.Other ad-hoc administrative task as assigned by the Management.

• 5. Local Marketing & Clinic GrowthCoordinate local marketing initiatives and campaigns tailored to individual clinic locations.Support patient engagement and brand building initiatives across the business.Create loyalty and engagement content and community-building initiatives to support CRM.Plan and support member activities, education sessions and brand-led experiences.

Requirements

• 3-6 years of relevant experience in digital marketing, performance marketing or customer acquisition.
• Hands on experience managing Google Ads and Meta Ads campaigns.
• Able to interpret campaign data, manage budgets and make optimization decisions independently.
• Strong content planning and social media skills, particularly short-form video and Instagram Reels.
• Good communication and coordination skills, with the confidence to work with clinic teams.
• Organized, proactive and comfortable managing multiple campaigns and locations.
• Able to engage doctors and external partners professionally and translate discussions into executable actions.
• Strong project ownership, stakeholdermanagement, writing, presentation and analytical skills.
• Understanding of lead generation, conversion tracking and performance measurement.
• Commercially minded, with an interest in understanding how marketing translates into actual business results.
• Working knowledge of digital marketing, CRM, AI/automation and performance reporting.