Growth Marketing Lead - Web3 & Content Campaigns

GRVT; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

GRVT is seeking a marketing professional to turn ideas into campaigns and content that captivate audiences and drive growth. The role spans growth initiatives, campaign planning, content creation, video, and product marketing to make complex products understandable and actionable.

You'll help build campaigns that resonate across markets, work with designers and video editors, and translate data into iterative improvements across channels.

Qualifications

• Experience in digital marketing, growth marketing, content marketing, campaign management, or a related role.
• Strong content instincts and ability to develop engaging ideas across formats and channels.
• Experience coordinating or executing marketing campaigns from planning through delivery.
• Familiarity with short-form video and social media content workflows.
• Comfortable using performance data to evaluate campaigns and improve results.
• Strong written and verbal communication skills.

Responsibilities

• Plan and execute marketing campaigns to support product launches, feature releases, user acquisition, activation, and retention.
• Translate marketing objectives into actionable ideas, messaging, and channel plans.
• Coordinate campaign execution across social media, website, email, community, and other channels.
• Monitor campaign performance and identify opportunities to improve reach, engagement, conversion and ROI.

Skills

Growth marketing

Content marketing

Campaign management

Video creation

Cross-functional collaboration

Tools

Adobe Creative Suite

GA4 / Analytics

CRM/Automation (e.g., HubSpot)

Job description

GRVT is seeking a marketing professional to turn ideas into campaigns and content that captivate audiences and drive growth. The role spans growth initiatives, campaign planning, content creation, video, and product marketing to make complex products understandable and actionable.

You'll help build campaigns that resonate across markets, work with designers and video editors, and translate data into iterative improvements across channels.