Growth Marketing Lead - Hybrid, Data-Driven & Equity

the smart local (tsl) media group; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Flex-Work Arrangements

Collaborative Environment

Comprehensive Welfare and Benefits

Job summary

TSL Media Group is seeking a Marketing Lead to own growth, strategy and commercial development across its network. You will drive audience growth, identify opportunities and translate insights into scalable growth strategies.

The role requires leading cross-functional teams, building partnerships and identifying monetisation opportunities while preserving strong client relationships and delivering measurable business outcomes.

Qualifications

• At least 6 years of experience in digital marketing, content, audience growth, or related field.
• Bachelor's degree in Marketing, Communications or Business.
• Experience growing and managing a network of channels and communities.
• Strong commercial, analytical and strategic thinking skills.
• Experience leading teams and driving measurable business outcomes.
• Entrepreneurial mindset and bias toward action.

Responsibilities

• Own the growth strategy for our network, including subscribers, reach and engagement.
• Identify new opportunities to grow the network, audience and commercial value.
• Explore new formats, partnerships and initiatives to expand the business.
• Monitor performance and translate data into actionable growth strategies.
• Own revenue performance, pricing and commercial opportunities.
• Identify new monetisation opportunities and work with the commercial team to develop them.
• Prepare regular performance and business reports.
• Guide content and community strategies to strengthen audience engagement.
• Oversee campaign briefs and ensure content and execution align with client objectives.
• Maintain strong client relationships and identify opportunities for deeper partnerships.
• Lead, coach and develop the team.
• Set KPIs, delegate responsibilities and drive accountability.
• Build efficient processes that enable the function to scale.

Skills

Digital marketing

Content growth

Audience growth

Business development

Strategic thinking

Team leadership

Education

Bachelor's degree in Marketing, Communications, Business

Job description

TSL Media Group is seeking a Marketing Lead to own growth, strategy and commercial development across its network. You will drive audience growth, identify opportunities and translate insights into scalable growth strategies.

The role requires leading cross-functional teams, building partnerships and identifying monetisation opportunities while preserving strong client relationships and delivering measurable business outcomes.