Marketing Lead

the smart local (tsl) media group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Flex-Work Arrangements

Collaborative Environment

Comprehensive Welfare and Benefits

Job summary

TSL Media Group is seeking a Marketing Lead to own growth, strategy and commercial development across its network. You will drive audience growth, identify opportunities and translate insights into scalable growth strategies.

The role requires leading cross-functional teams, building partnerships and identifying monetisation opportunities while preserving strong client relationships and delivering measurable business outcomes.

Qualifications

• At least 6 years of experience in digital marketing, content, audience growth, or related field.
• Bachelor's degree in Marketing, Communications or Business.
• Experience growing and managing a network of channels and communities.
• Strong commercial, analytical and strategic thinking skills.
• Experience leading teams and driving measurable business outcomes.
• Entrepreneurial mindset and bias toward action.

Responsibilities

• Own the growth strategy for our network, including subscribers, reach and engagement.
• Identify new opportunities to grow the network, audience and commercial value.
• Explore new formats, partnerships and initiatives to expand the business.
• Monitor performance and translate data into actionable growth strategies.
• Own revenue performance, pricing and commercial opportunities.
• Identify new monetisation opportunities and work with the commercial team to develop them.
• Prepare regular performance and business reports.
• Guide content and community strategies to strengthen audience engagement.
• Oversee campaign briefs and ensure content and execution align with client objectives.
• Maintain strong client relationships and identify opportunities for deeper partnerships.
• Lead, coach and develop the team.
• Set KPIs, delegate responsibilities and drive accountability.
• Build efficient processes that enable the function to scale.

Skills

Digital marketing

Content growth

Audience growth

Business development

Strategic thinking

Team leadership

Education

Bachelor's degree in Marketing, Communications, Business

Job description

We are looking for a Marketing Lead to take ownership of the growth, strategy and commercial development.

You will be responsible for growing our network and audience while identifying opportunities to strengthen its commercial potential. Working across content, marketing and commercial teams, you will turn audience insights and performance data into strategies that drive sustainable growth.

This role is suited to an entrepreneurial and commercially minded self-starter who enjoys building new opportunities, testing ideas and taking ownership of outcomes.

What you will do:

Business & Audience Growth

• Own the growth strategy for our network, including subscribers, reach and engagement.
• Identify new opportunities to grow the network, audience and commercial value.
• Explore new formats, partnerships and initiatives to expand the business.

Performance & Commercial Strategy

• Monitor performance and translate data into actionable growth strategies.
• Own revenue performance, pricing and commercial opportunities.
• Identify new monetisation opportunities and work with the commercial team to develop them.
• Prepare regular performance and business reports.
• Guide content and community strategies to strengthen audience engagement.
• Oversee campaign briefs and ensure content and execution align with client objectives.
• Maintain strong client relationships and identify opportunities for deeper partnerships.
• Lead, coach and develop the team.
• Set KPIs, delegate responsibilities and drive accountability.
• Build efficient processes that enable the function to scale.

A successful candidate should have:

• At least 6 years of experience in digital marketing, content, audience growth, business development or a related field.
• Bachelor's degree in Marketing, Communications, Business or a related field.
• Candidates with proven experience growing and managing a network of channels and communities will be prioritised.
• Strong commercial, analytical and strategic thinking skills.
• Experience leading teams and driving measurable business outcomes.
• Entrepreneurial mindset and bias towards action - comfortable identifying opportunities, testing ideas and building initiatives from the ground up.
• Comfortable operating independently, making decisions and taking ownership in a fast-paced environment.
• Curious and adaptable, with a strong interest in digital platforms, emerging trends and audience behaviour.

About TSL Media Group

TSL Media Group is Singapore’s leading data-driven and content-led media tech collective. The Group has a team of over 200 staff and is home to some of the most well-loved media brands in the region, such as TheSmartLocal, Must Share News and Eatbook. Driven by a mission to connect the world through a hyperlocal lens, TSL Media Group has an annual viewership of over 200 million pageviews and 200 million video views across all of its websites and social media platforms. For more information, visit https://tslmedia.sg/

TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.

Why you'll love working with us:

Flex-Work Arrangements

We’ve got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.

Collaborative Environment

Collaborate with a crew of passionate creators who live and breathe creativity.

Comprehensive Welfare and Benefits

Access a wide range of support and benefits to enhance your well-being.

We’re all about celebrating what makes you uniquely you—quirks, creativity, and all! Everyone gets a fair shot here, because equity isn’t just a buzzword, it’s how we roll. Different perspectives spark the best ideas, so we’re building a team where every voice is heard, valued, and celebrated. Bring your whole self—we can’t wait to see what magic you’ll create with us!