Growth Lead: Scale B2B SaaS Pipeline Across Markets

Purands Pte. Ltd.; Singapore; Hybrid; SGD 90,000 - 150,000; Full time

Job summary

Purands Pte. Ltd. in Singapore is seeking a growth marketing lead to own the pipeline across markets, focusing on qualified conversations with brand partners. You will build outbound programs, optimize inbound capture, craft assets, nurture campaigns, and measure motion to inform strategy.

You will also lead a small growth team and drive expansion into new markets as plans for the US and Australia advance.

Qualifications

• Three or more years in growth, demand generation or growth marketing at a B2B SaaS company.
• You have personally built outbound programmes that produced pipeline.
• Strong quantitative instincts. Comfortable with funnel maths and attribution.
• Excellent writer. Outbound and content both live or die on the writing.
• Builder’s temperament. You will automate your job and use AI tooling heavily.
• Measured on a hard number rather than activity.

Responsibilities

• Own the pipeline number: qualified meetings and pipeline by market/segment.
• Build and run outbound at scale: ICP, list construction, sequences, deliverability, testing.
• Own inbound conversion: website, landing pages, demo requests, qualification, speed to first response.
• Create content/assets that move deals: case studies, ROI models, comparisons.
• Run lifecycle marketing in our funnel with strong nurture.
• Instrument everything to see which motion produces which pipeline.
• Build and lead a small growth team as we scale.
• Drive expansion into new markets with US and Australia as live priorities.

Skills

Outbound campaigns

B2B SaaS

Data analysis

Content writing

Automation

AI tooling

Tools

AI tooling

Job description

Purands Pte. Ltd. in Singapore is seeking a growth marketing lead to own the pipeline across markets, focusing on qualified conversations with brand partners. You will build outbound programs, optimize inbound capture, craft assets, nurture campaigns, and measure motion to inform strategy.

You will also lead a small growth team and drive expansion into new markets as plans for the US and Australia advance.