Growth Lead: Demand Gen & Performance Marketing, Singapore

EPOS Pte. Ltd.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

EPOS Pte. Ltd. in Singapore seeks a Performance & Demand Generation Manager to drive qualified demand, lead generation and customer acquisition.

This hands-on role focuses on paid media, funnel optimisation and data-led experimentation to improve acquisition efficiency and contribute to pipeline and revenue growth. You will work closely with the Business Development team to plan, test and optimise acquisition initiatives within the Singapore marketing plan, aligning plans with the Senior

Qualifications

• 4–6 years of experience in performance marketing, demand generation, growth marketing or related field.
• Strong hands-on experience managing Google Ads and Meta Ads with ownership of campaigns and budgets.
• Proven track record in generating qualified leads and measurable outcomes.
• Solid understanding of acquisition funnels, conversion optimization, and performance metrics.
• Experience with CRM, analytics or marketing automation platforms and translating data into decisions.

Responsibilities

• Plan and execute demand generation initiatives in Singapore aligned with business priorities and targets.
• Manage paid media campaigns across Google Ads, Meta Ads, YouTube and other relevant channels; set up targeting, bidding and budgets.
• Collaborate with creative teams to test messaging and formats to boost acquisition performance.
• Monitor the acquisition funnel and optimize landing pages, forms and journeys for higher conversions.
• Track and report on lead volume, cost per lead, CAC and pipeline contribution; run structured experiments to improve results.

Skills

Performance marketing

Lead generation

Google Ads

Meta Ads

Analytics

CRM experience

Tools

CRM platforms

Marketing automation

Job description

EPOS Pte. Ltd. in Singapore seeks a Performance & Demand Generation Manager to drive qualified demand, lead generation and customer acquisition.

This hands-on role focuses on paid media, funnel optimisation and data-led experimentation to improve acquisition efficiency and contribute to pipeline and revenue growth. You will work closely with the Business Development team to plan, test and optimise acquisition initiatives within the Singapore marketing plan, aligning plans with the Senior