Growth-Focused Digital Marketing Lead for Aesthetics

IVI Aesthetic Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

IVI Aesthetic Pte Ltd in Singapore is seeking a hands-on Digital Marketing Specialist to own and optimize the full funnel from awareness to repeat bookings. You will identify gaps, propose data-backed strategies, and drive growth in leads, bookings, and revenue.

You will develop creative, high-converting campaigns for lead generation, appointment bookings, and show-up rates, with seasonal and location-specific pushes.

Qualifications

• 2–5 years of hands-on experience in digital/performance marketing
• Proven track record in lead generation, conversion optimisation, and campaign scaling
• Experience in aesthetic, beauty, healthcare, or medispa industry is highly preferred

Responsibilities

• Identify gaps in marketing performance
• Propose bold, data-backed strategies
• Drive measurable improvements in leads, bookings, and revenue
• Develop creative, high-converting campaigns for lead generation, bookings, and show-up rates
• Coordinate seasonal and outlet-level campaigns to drive traffic
• Monitor competitors and market trends to propose growth ideas
• Lead generation & funnel optimisation: support and optimise full marketing funnel
• Work with clinic/frontline teams to improve lead handling and appointment conversion

Skills

Lead generation

Campaign scaling

Performance marketing

Data analysis

Job description

IVI Aesthetic Pte Ltd in Singapore is seeking a hands-on Digital Marketing Specialist to own and optimize the full funnel from awareness to repeat bookings. You will identify gaps, propose data-backed strategies, and drive growth in leads, bookings, and revenue.

You will develop creative, high-converting campaigns for lead generation, appointment bookings, and show-up rates, with seasonal and location-specific pushes.