Growth-Driven Digital Marketing Manager — Aesthetic Clinic

BIOSKIN HOLDINGS PTE. LTD.; Singapore; On-site; SGD 72,000 - 120,000; Full time

Job summary

BIOSKIN HOLDINGS PTE. LTD. is seeking a driven Digital Marketing Manager to lead our growing aesthetic clinic's online presence. You will drive performance marketing, manage campaigns across Meta, Google, TikTok and XiaoHongShu, and generate qualified patient leads.

Collaborate with doctors and internal teams to optimize content, SEO, and social media. English and Chinese language ads ability is preferred to reach bilingual audiences; a fast-paced environment with multiple projects awaits.

Qualifications

• Minimum 1 year of relevant digital marketing experience in aesthetic/beauty or skincare.
• Hands-on experience with Meta Ads, TikTok Ads, social media marketing, and content management.
• Familiar with digital marketing strategies, lead generation, and campaign optimisation.
• Strong communication and coordination skills.
• Able to communicate in English and Chinese to create Chinese language ads.
• Ability to work in a fast-paced environment and manage multiple projects.

Responsibilities

• Develop and execute end-to-end digital marketing strategies to drive qualified leads and patient conversions.
• Manage and optimise campaigns across Meta, Google, TikTok, and XiaoHongShu.
• Plan and manage social media content calendars across Instagram, TikTok, Facebook, and XiaoHongShu.
• Write and publish SEO content to improve online visibility and website updates.
• Analyse campaign performance and prepare marketing reports; monitor market trends.
• Coordinate with agencies, media partners, and influencers for campaigns.

Skills

Digital Marketing

Lead Generation

Social Media

Campaign Optimisation

Content Management

SEO

Tools

Meta Ads

TikTok Ads

Google Ads

XiaoHongShu Ads

Job description

BIOSKIN HOLDINGS PTE. LTD. is seeking a driven Digital Marketing Manager to lead our growing aesthetic clinic's online presence. You will drive performance marketing, manage campaigns across Meta, Google, TikTok and XiaoHongShu, and generate qualified patient leads.

Collaborate with doctors and internal teams to optimize content, SEO, and social media. English and Chinese language ads ability is preferred to reach bilingual audiences; a fast-paced environment with multiple projects awaits.