Aesthetic Digital Marketing Manager: Lead Growth

BIOSKIN HOLDINGS PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BIOSKIN HOLDINGS PTE. LTD. is seeking a Digital Marketing Manager to lead campaigns that generate qualified patient leads and strengthen brand presence across multiple platforms. You will drive performance marketing, oversee content and social media across key channels, and collaborate with doctors, operations, and teams for seamless execution.

The role focuses on data-driven optimization, SEO content, and cross-functional coordination to scale the clinic's digital footprint in Singapore.

Qualifications

• Minimum 1 year of relevant digital marketing experience, preferably in aesthetic/beauty/skincare.
• Hands-on experience with Meta Ads, TikTok Ads, social media marketing, and content management.
• Familiar with digital marketing strategies, lead generation, and campaign optimisation.
• Strong communication and coordination skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Experience in competitor clinics is a plus.

Responsibilities

• Develop and execute end-to-end digital marketing strategies to drive leads and patient conversions.
• Manage and optimise campaigns across Meta, Google, TikTok, and XiaoHongShu.
• Monitor campaign performance and optimise ROI and conversion rates.
• Plan and manage social media calendars across Instagram, TikTok, Facebook, and XiaoHongShu.
• Support content creation, branding campaigns, and audience engagement initiatives.
• Stay updated on social media trends and platform updates.
• Manage website updates and content maintenance; publish SEO insights articles.
• Analyse campaign performance and prepare marketing reports; monitor market trends.
• Coordinate with agencies, media partners, and influencers/KOLs for campaigns.

Skills

Social media marketing

Lead generation

Campaign optimisation

Content coordination

Cross-functional collaboration

Paid advertising

Tools

Meta Ads

Google Ads

TikTok Ads

XiaoHongShu

SEO basics

Job description

BIOSKIN HOLDINGS PTE. LTD. is seeking a Digital Marketing Manager to lead campaigns that generate qualified patient leads and strengthen brand presence across multiple platforms. You will drive performance marketing, oversee content and social media across key channels, and collaborate with doctors, operations, and teams for seamless execution.

The role focuses on data-driven optimization, SEO content, and cross-functional coordination to scale the clinic's digital footprint in Singapore.