Growth Director of Marketing & Student Recruitment

FUREN INTERNATIONAL SCHOOL PTE. LTD.; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

Furen International School invites an accomplished Head of Marketing to drive its marketing and student recruitment initiatives in Singapore. You will lead the Marketing Department, align strategies with school growth, and collaborate with management to boost enrolments and revenue.

You will oversee digital marketing, CRM-driven sales processes, and partnerships with education agents and external partners, ensuring the department's operations meet EduTrust standards and school objectives.

Qualifications

• Degree in Marketing, Business, Communications, Education, or a related discipline.
• Experience in student recruitment, education marketing, sales, business development preferred.
• Prior supervisory or managerial experience in a fast-paced environment preferred.
• Strong commercial awareness and business development capabilities, with experience managing relationships with education agents and external partners.
• Excellent written and verbal communication, interpersonal, and stakeholder management skills.
• Strong organisational, problem-solving, and analytical skills, with the ability to manage multiple priorities.
• Proficient in Microsoft Office applications and relevant marketing, sales, or CRM systems.

Responsibilities

• Lead and manage the Marketing Department with commercial success as the primary responsibility and academic success as a secondary responsibility.
• Develop and implement strategies to drive student recruitment, revenue generation, business development, and the school’s growth objectives.
• Identify and develop new business opportunities while building and maintaining relationships with education agents, partners, and other key stakeholders.
• Oversee education agent and admissions-related processes, ensuring effective coordination, documentation, and follow-up.
• Streamline and improve departmental workflows, processes, and operating procedures to enhance efficiency and accountability.
• Lead, supervise, and develop Marketing Department staff, including monitoring performance and staff development.
• Develop and oversee the school’s marketing and promotional strategy across channels to enhance brand visibility and student recruitment.
• Oversee digital marketing, social media, marketing content, communications, and promotional materials for effective execution and alignment with objectives.
• Monitor marketing and content performance, using data and feedback to identify improvement opportunities.
• Oversee and improve sales processes and systems, including CRM processes and rules, to enhance sales operations and coordination.
• Monitor sales activities and address operational issues or disputes as required.
• Review departmental performance and prepare reports for school management.
• Coordinate marketing, student recruitment, admissions, sales, and related activities with other departments.
• Ensure departmental activities comply with EduTrust and other guidelines.
• Perform other duties or ad-hoc projects as assigned by management.

Skills

Leadership

Stakeholder management

Marketing strategy

Business development

Communication

Education

Bachelor's degree in Marketing or related discipline

Experience in education marketing or student recruitment

Tools

CRM systems

MS Office

Digital marketing tools

Job description

Furen International School invites an accomplished Head of Marketing to drive its marketing and student recruitment initiatives in Singapore. You will lead the Marketing Department, align strategies with school growth, and collaborate with management to boost enrolments and revenue.

You will oversee digital marketing, CRM-driven sales processes, and partnerships with education agents and external partners, ensuring the department's operations meet EduTrust standards and school objectives.