Enrollment Growth Marketing Manager

VIPTEACHER PTE. LTD.; Singapore; On-site; SGD 47,000 - 76,000; Full time

Job summary

VIPTEACHER PTE. LTD. in Singapore is seeking a proactive Marketing Executive to drive brand awareness, lead generation, and student enrollment growth. You will manage digital channels, execute campaigns, produce engaging content, and support partnership development to expand outreach.

The role involves optimizing marketing performance across online and offline platforms, collaborating with the China region, and coordinating events and marketing materials to boost conversions.

Qualifications

• Diploma or Degree in Marketing, Communications, Business, or related field.
• 3-5 years of relevant marketing experience (education industry experience is an advantage).
• Strong understanding of digital marketing channels and social media platforms.

Responsibilities

• Manage and grow engagement across digital platforms, including WhatsApp, Facebook, Instagram, and Xiaohongshu (XHS).
• Plan and execute a monthly content calendar for social media, campaigns, and educational materials.
• Plan, execute, and optimize paid campaigns on Google and Meta, monitoring CPL, conversion rates, and ROI.
• Identify and develop new lead generation channels through partnerships with schools, childcare centres, and community organisations.
• Support business development through networking, cold outreach, and partnership engagement to drive enquiries and enrolments.
• Collaborate with external marketing agencies, if engaged, providing briefs and feedback.
• Coordinate with team in China region on website content development, localization, updates, and QA.
• Source and manage vendors for printed marketing materials and promotional items.
• Plan and support marketing events such as open houses, roadshows, and school fairs.

Skills

Digital marketing

Campaign management

Content creation

Lead generation

Partnership development

CRM tracking

Education

Marketing/ Communications degree or diploma

Tools

Canva

CapCut

Adobe tools

Google Ads

Meta Ads

CRM tools

Job description

VIPTEACHER PTE. LTD. in Singapore is seeking a proactive Marketing Executive to drive brand awareness, lead generation, and student enrollment growth. You will manage digital channels, execute campaigns, produce engaging content, and support partnership development to expand outreach.

The role involves optimizing marketing performance across online and offline platforms, collaborating with the China region, and coordinating events and marketing materials to boost conversions.