Growth Analytics & AI-Driven Marketing Strategy Analyst

Changi Airport Group (Singapore) Pte. Ltd.; Singapore; On-site; SGD 60,000 - 110,000; Full time

Job summary

Changi Airport Group (Singapore) Pte. Ltd. is seeking a Business Analyst to support sales and revenue reporting, divisional budget coordination, and marketing campaign analysis.

You will also contribute to AI-enabled reporting and analytics initiatives and work with finance, analytics and business partners to turn data into actionable insights. The role involves establishing KPIs, building dashboards, and collaborating with enterprise data science teams to drive growth and optimize commercial

Qualifications

• Degree in a quantitative field preferred
• 2-3 years in data analytics/BI
• Strong business mindset with data-driven insights
• Proficient in data visualization and BI tools
• Knowledge of data modeling and database tech
• Campaign measurement, predictive modeling, segmentation, A/B testing
• Proficient in MS Office; BI tools
• Experience with AI-enabled analytics tools would be an advantage
• Familiar with SQL, ETL; Python & R; RPA tools like UIPath & Power Automate
• Team player, independent working
• Ability to multi-task in a fast-paced environment
• Excellent written and verbal communication skills

Responsibilities

• Establish KPIs for Landside sales, revenue, footfall, marketing metrics.
• Automate data collection, build dashboards to automate reporting across functions.
• Collaborate with EDSM and enterprise systems for data integration and AI capabilities.
• Support monthly finance reporting and annual budgeting with the Finance team.
• Conduct macro/local trend research to identify growth opportunities and targets.
• Manage ad-hoc projects to drive innovation and explore new analytics approaches.
• Perform end-to-end marketing analytics to optimize campaigns and experiments.
• Segment customers and lifecycle campaigns to improve CLV and reduce churn.
• Analyze post-campaign results and present insights to management.
• Interpret predictive model outputs to inform marketing experiments and plans.
• Identify new digital marketing trends and evaluate new technologies.

Skills

Tableau

PowerBI

Data Visualization

Dashboards

SQL

Python

R

AI analytics

Communication

Presentation

Teamwork

Education

Bachelor's degree in Business/Analytics/CS/Math

Tools

Tableau

PowerBI

Google Analytics

Adobe Analytics

MicroStrategy

Excel

Job description

Changi Airport Group (Singapore) Pte. Ltd. is seeking a Business Analyst to support sales and revenue reporting, divisional budget coordination, and marketing campaign analysis.

You will also contribute to AI-enabled reporting and analytics initiatives and work with finance, analytics and business partners to turn data into actionable insights. The role involves establishing KPIs, building dashboards, and collaborating with enterprise data science teams to drive growth and optimize commercial