Glucerna/Therapeutics Marketing Manager

Abbott Laboratories; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Abbott Laboratories in Singapore is seeking a Marketing Manager, Glucerna & Therapeutics, to drive regional brand growth across Asia Pacific. You will shape strategy, restage brands, and lead consumer marketing initiatives, collaborating with in‑country teams, medical affairs, and sales to turn regional plans into local programs.

You will design market research, manage budgets and vendors, and ensure compliant, evidence‑based materials for HCP and consumer audiences while tracking KPIs to

Qualifications

• Bachelor’s degree in business or Marketing; MBA preferred.
• 5–8 years of marketing or strategic marketing experience.
• Experience in healthcare, nutrition, pharmaceutical, or FMCG industry.
• Demonstrated experience leading market research, market scoping, and brand restaging projects.
• Experience in launching products in Asia Pacific.
• Strong stakeholder management skills, with cross‑functional influence across teams.
• Excellent project management skills with tight timelines in a matrix environment.
• Willingness to travel across the Asia Pacific region.

Responsibilities

• Conduct market scoping and landscape analysis across Asia Pacific markets to identify opportunities and threats for Glucerna and Therapeutics.
• Design and commission consumer and market research to generate actionable insights informing strategy and pipelines.
• Lead brand restaging, including positioning, messaging, and go‑to‑market strategy with regional/global teams.
• Develop the annual regional marketing plan and brand strategy, aligning medical, regulatory, sales, finance, and e‑commerce goals.
• Build and execute HCP engagement strategies, including scientific plans and medical education programs.
• Partner with Medical Affairs to translate evidence into HCP materials and detailing tools.
• Ensure all materials comply with regulatory and legal review across APAC markets.
• Develop integrated consumer campaigns (digital, social, e‑commerce, in‑store) to build brand equity and drive trial.
• Manage agencies and cross‑functional teams to deliver assets on time, on budget, and on brand.

Skills

Market research

Brand strategy

HCP engagement

Cross-functional collaboration

Project management

Digital marketing

Budget management

Analytics & KPI tracking

APAC experience

Travel readiness

Education

Bachelor’s degree in business or Marketing

MBA preferred

Job description

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Our nutrition business develops science‑based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna® – to help get the nutrients they need to live their healthiest life.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

As the Marketing Manager, Glucerna & Therapeutics, you will be responsible for driving brand growth for the Glucerna and Therapeutics portfolio across the Asia Pacific region. This role combines Business Planning, Upstream and Consumer Marketing, including Brand Planning, brand restaging, and HCP engagement, with hands‑on downstream execution for consumer marketing. You will partner closely with in‑country marketing teams, medical/scientific affairs, and HCP‑facing commercial teams to translate regional strategy into locally executed programs while managing multiple concurrent regional projects across markets.

What You’ll Do

• Conduct market scoping and landscape analysis across Asia Pacific markets to identify white‑space opportunities, emerging consumer needs, and competitive threats for Glucerna and Therapeutics.
• Design and commission consumer and market research (quantitative and qualitative) to generate actionable insights that inform brand strategy and innovation pipelines.
• Lead brand restaging projects, including positioning, messaging architecture, and go‑to‑market strategy, in partnership with regional and global brand teams.
• Develop the annual regional marketing plan and brand strategy, aligning cross‑functional stakeholders (medical, regulatory, sales, finance, e‑commerce) around shared priorities.
• Build and execute HCP engagement strategies, including scientific communication plans, KOL engagement, medical education programs, and congress activities.
• Partner with Medical Affairs to translate clinical and scientific evidence into HCP‑facing marketing materials and detailing tools that support field sales teams.
• Ensure all HCP‑directed materials comply with local regulatory, medical, and legal review requirements across multiple Asia Pacific markets.
• Develop and execute integrated consumer marketing campaigns (digital, social, e‑commerce, in‑store) that build brand equity and drive trial and conversion.
• Manage agency partners and cross‑functional stakeholders to deliver campaign assets on time, on budget, and on brand across multiple markets simultaneously.
• Track and report campaign performance against KPIs, using data‑driven insights to optimize in‑flight activity and inform future planning.
• Act as the regional point of contact for in‑country marketing teams, balancing multiple concurrent projects, timelines, and priorities across the Asia Pacific portfolio.
• Manage budgets, timelines, and vendor relationships, ensuring efficient allocation of resources across strategic and execution workstreams.

Requirements

• Bachelor’s degree in business, Marketing (Master’s degree or MBA preferred).
• 5–8 years of experience in marketing or strategic marketing roles, ideally spanning both upstream brand strategy and downstream campaign execution.
• Experience within the healthcare, nutrition, pharmaceutical, or FMCG industry, with exposure to both HCP‑facing and consumer‑facing marketing.
• Demonstrated experience leading market research, market scoping, and brand restaging projects from insight generation through to execution.
• Experience in launching products in Asia Pacific.
• Strong stakeholder management skills, with proven ability to influence cross‑functionally and work effectively with in‑country marketing, medical, and sales teams across diverse Asia Pacific markets.
• Implemented best‑in‑class HCP events at a local or regional level.
• Excellent project management skills with the ability to manage multiple concurrent priorities and deliver against tight timelines in a fast‑paced, matrixed environment.
• Willingness to travel across the Asia Pacific region as required.
• Background in Diabetes and Oncology preferred.