APAC Glucerna & Therapeutics Marketing Lead

Abbott Laboratories; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Abbott Laboratories in Singapore is seeking a Marketing Manager, Glucerna & Therapeutics, to drive regional brand growth across Asia Pacific. You will shape strategy, restage brands, and lead consumer marketing initiatives, collaborating with in‑country teams, medical affairs, and sales to turn regional plans into local programs.

You will design market research, manage budgets and vendors, and ensure compliant, evidence‑based materials for HCP and consumer audiences while tracking KPIs to

Qualifications

• Bachelor’s degree in business or Marketing; MBA preferred.
• 5–8 years of marketing or strategic marketing experience.
• Experience in healthcare, nutrition, pharmaceutical, or FMCG industry.
• Demonstrated experience leading market research, market scoping, and brand restaging projects.
• Experience in launching products in Asia Pacific.
• Strong stakeholder management skills, with cross‑functional influence across teams.
• Excellent project management skills with tight timelines in a matrix environment.
• Willingness to travel across the Asia Pacific region.

Responsibilities

• Conduct market scoping and landscape analysis across Asia Pacific markets to identify opportunities and threats for Glucerna and Therapeutics.
• Design and commission consumer and market research to generate actionable insights informing strategy and pipelines.
• Lead brand restaging, including positioning, messaging, and go‑to‑market strategy with regional/global teams.
• Develop the annual regional marketing plan and brand strategy, aligning medical, regulatory, sales, finance, and e‑commerce goals.
• Build and execute HCP engagement strategies, including scientific plans and medical education programs.
• Partner with Medical Affairs to translate evidence into HCP materials and detailing tools.
• Ensure all materials comply with regulatory and legal review across APAC markets.
• Develop integrated consumer campaigns (digital, social, e‑commerce, in‑store) to build brand equity and drive trial.
• Manage agencies and cross‑functional teams to deliver assets on time, on budget, and on brand.

Skills

Market research

Brand strategy

HCP engagement

Cross-functional collaboration

Project management

Digital marketing

Budget management

Analytics & KPI tracking

APAC experience

Travel readiness

Education

Bachelor’s degree in business or Marketing

MBA preferred

Job description

Abbott Laboratories in Singapore is seeking a Marketing Manager, Glucerna & Therapeutics, to drive regional brand growth across Asia Pacific. You will shape strategy, restage brands, and lead consumer marketing initiatives, collaborating with in‑country teams, medical affairs, and sales to turn regional plans into local programs.

You will design market research, manage budgets and vendors, and ensure compliant, evidence‑based materials for HCP and consumer audiences while tracking KPIs to