APAC Franchise Head

Abbott Laboratories Pte Ltd; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Abbott Laboratories Pte Ltd is seeking an APAC Franchise Head to drive regional marketing strategy execution across APAC markets. You will link regional marketing with country teams to accelerate market adoption, enable revenue growth, and ensure consistent Go-To-Market execution.

The role requires 12+ years in healthcare marketing with APAC multi-country experience, strong stakeholder management, and an analytical mindset to translate data into action.

Qualifications

• Bachelor's degree required; MBA or equivalent preferred.
• 12+ years in marketing, commercial, or in-market roles in healthcare/diagnostics/medical devices.
• Experience across APAC with multi-country exposure.
• Proven track record in in-market execution and commercial outcomes.
• Collaborates closely with sales teams and country organizations.

Responsibilities

• Lead regional marketing strategy execution across APAC markets.
• Translate regional plans into market-specific execution with timelines and ownership.
• Partner with country teams to drive demand, adoption and revenue growth.
• Monitor performance; provide actionable improvement recommendations.
• Ensure consistent messaging and Go-To-Market approaches across markets.
• Support launch readiness and execution for new products (NPI).
• Share best practices across markets to drive scale and replication.
• Collaborate with Market Access, Commercial Excellence, and PMO teams.

Skills

Stakeholder management

Influencing skills

Multi-country/APAC experience

Analytical mindset

Execution discipline

Cross-cultural collaboration

Sales collaboration

Education

Bachelor's degree

MBA or equivalent preferred

Job description

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Our rapid diagnostics solutions are helping address some of the world's greatest healthcare challenges.

The Opportunity

As the APAC Franchise Head, you will drive effective in-market execution of regional marketing strategies across APAC, ensuring translation of strategy into strong commercial outcomes. Act as the critical link between regional marketing and country teams to ensure consistent, high-quality execution, accelerate market adoption, and deliver revenue growth across priority markets.

What You'll Do

• Lead execution of regional marketing strategies across APAC markets, ensuring alignment with local market dynamics and customer needs.
• Translate regional plans into actionable, market-specific execution plans with clear timelines, targets, and ownership.
• Partner with country commercial teams to drive demand generation, customer adoption, and revenue growth across key product portfolios.
• Monitor in-market performance (sales, share, campaign effectiveness) and identify gaps, providing actionable recommendations to improve outcomes.
• Drive execution excellence across markets, ensuring consistency in messaging, positioning, and go-to-market approaches.
• Act as a key business partner to country teams, providing hands-on support to accelerate execution of marketing initiatives.
• Support launch readiness and execution for new products (NPI), ensuring markets are fully prepared (training, materials, targeting, demand generation).
• Equip markets with tools, campaigns, and capabilities required to compete effectively and win in priority segments.
• Facilitate sharing of best practices and successful initiatives across markets to drive replication and scale.
• Partner closely with Sales, Market Access, and Medical teams to ensure integrated execution in-market.
• Establish clear KPIs and dashboards to track in-market performance across countries and initiatives.
• Analyze performance data (sales trends, campaign ROI, adoption metrics) to generate insights and inform decision‑making.
• Provide regular, structured updates to regional leadership on execution progress, risks, and opportunities.
• Identify underperforming markets or initiatives and proactively develop recovery plans in collaboration with country teams.
• Serve as the voice of the market to regional marketing, providing insights on customer needs, competitive dynamics, and execution challenges.
• Feed market intelligence into regional strategy development to ensure plans remain relevant and impactful.
• Identify emerging opportunities and risks across markets and recommend strategic adjustments as needed.
• Work closely with Market Access, Commercial Excellence, and PMO teams to ensure seamless execution of initiatives.
• Align with regional stakeholders on priorities, timelines, and deliverables to ensure coordinated execution.
• Drive strong stakeholder engagement across markets, building trust and influence without direct authority.

Requirements

• Bachelor's degree required; MBA or equivalent preferred.
• 12+ years of experience in marketing, commercial, or in-market roles within healthcare, diagnostics, or medical devices.
• Strong experience in multi-country or regional roles across APAC.
• Proven track record in driving in-market execution and commercial outcomes.
• Experience working closely with sales teams and country organizations.
• Strong commercial and business acumen (sales drivers, channel dynamics, market growth).
• Excellent stakeholder management and influencing skills.
• Analytical mindset with ability to translate data into action.
• Strong execution discipline and attention to detail.
• Ability to operate in a fast-paced, matrixed environment.
• Effective communication and cross-cultural collaboration.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ID Infectious Disease

LOCATION:

Singapore > Singapore : DUO Tower

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable