Global Wealth Engagement & Campaigns Lead

Standard Chartered Bank; Singapore; Hybrid; SGD 150,000 - 210,000; Full time

Benefits offered by this job

Flexible working

Wellbeing support

Learning culture

Diversity & inclusion

Competitive salary

Job summary

Standard Chartered Bank is seeking an accomplished Wealth Marketing lead to translate priorities into measurable campaigns, client experiences and engagement programmes across markets. You will drive global initiatives, create reusable toolkits, and ensure consistent event quality and performance.

The role requires a track record in multi-channel marketing within financial services and strong stakeholder collaboration.

Qualifications

• 10+ years of experience leading customer engagement, campaign execution, communications or event marketing programmes within financial services or a comparable regulated industry.
• Proven track record delivering integrated multi-channel marketing and engagement initiatives across regional or global markets.
• Experience developing implementation frameworks, market toolkits, activation guidance and scalable best practices.
• Experience partnering with senior stakeholders, agency partners and country marketing teams within a matrix environment.

Responsibilities

• Translate approved Wealth engagement priorities into integrated campaigns, customer journeys, content frameworks, channel plans and activation programmes.
• Lead end-to-end implementation of global marketing initiatives, ensuring timely delivery, strong governance and measurable outcomes.
• Partner with markets to drive adoption, execution quality and alignment to global engagement standards.
• Develop customer engagement frameworks, communications approaches and content strategies that support Wealth propositions and business priorities.
• Create strategic briefs and communication guidance for creative, digital, CRM, media and agency partners.
• Ensure client communications remain customer-relevant, commercially effective and aligned to brand standards.
• Establish and maintain global standards and frameworks for client events and experiences.
• Provide guidance and enablement to regional and country teams to ensure consistent event quality, customer experience and brand execution.
• Lead the design and activation of priority client engagement events and experience programmes across markets.
• Develop reusable toolkits, templates, frameworks and implementation guidance that support local market adaptation.
• Share best practices, lessons learned and successful activation approaches across markets.
• Support regional and country marketing teams in delivering high-quality customer engagement programmes.
• Define measurement frameworks and reporting requirements for engagement programmes and campaigns.
• Monitor performance across engagement, event participation, content consumption and commercial outcomes.
• Translate insights and customer feedback into recommendations that improve campaign effectiveness and client engagement performance.
• Build strong partnerships across Wealth business teams, Global Marketing centres of excellence, regional and country marketing teams and agency partners.
• Lead delivery through influence, ensuring clear accountabilities, alignment and execution across a matrix organisation.
• Provide clear, concise and action-oriented updates to senior stakeholders regarding programme performance, risks and opportunities

Skills

Campaign Management

Event & Experience Management

Stakeholder Management

Marketing Strategy Execution

Content Strategy & Communications

Market Enablement

Marketing Analytics & Optimisation

Wealth Product & Proposition Knowledge

Customer Engagement

Education

Degree or equivalent in Marketing, Business, Communications or related discipline

Job description

Standard Chartered Bank is seeking an accomplished Wealth Marketing lead to translate priorities into measurable campaigns, client experiences and engagement programmes across markets. You will drive global initiatives, create reusable toolkits, and ensure consistent event quality and performance.

The role requires a track record in multi-channel marketing within financial services and strong stakeholder collaboration.