Lead, Wealth and Customer Engagement

Standard Chartered Singapore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Flexible working

Wellbeing support

Learning & development

Job summary

Standard Chartered Singapore is seeking a senior Wealth Marketing leader to translate approved wealth priorities into measurable campaigns, client experiences and engagement programmes across markets. You will lead the execution of global initiatives by developing frameworks, toolkits, and best practices for effective market adoption and local adaptation.

You will drive consistent client engagement outcomes through campaigns, events, stakeholder collaboration and performance optimisation, while

Qualifications

• 10+ years of experience leading customer engagement, campaign execution, or event marketing in financial services.
• Proven track record delivering multi-channel marketing across global markets.
• Experience developing implementation frameworks, toolkits and best practices.
• Experience partnering with senior stakeholders in a matrix environment.
• Strong understanding of Wealth Management or related client segments.
• Degree or equivalent in Marketing, Business, Communications or related discipline.
• Professional marketing qualifications desirable but not mandatory.

Responsibilities

• Translate approved Wealth engagement priorities into integrated campaigns, customer journeys, content frameworks, channel plans and activation programmes.
• Lead end-to-end implementation of global marketing initiatives, ensuring timely delivery, strong governance and measurable outcomes.
• Partner with markets to drive adoption, execution quality and alignment to global engagement standards.
• Develop customer engagement frameworks, communications approaches and content strategies that support Wealth propositions and business priorities.
• Create strategic briefs and communication guidance for creative, digital, CRM, media and agency partners.
• Ensure client communications remain customer-relevant, commercially effective and aligned to brand standards.
• Establish and maintain global standards and frameworks for client events and experiences.
• Provide guidance and enablement to regional and country teams to ensure consistent event quality, customer experience and brand execution.
• Lead the design and activation of priority client engagement events and experience programmes across markets.
• Develop reusable toolkits, templates, frameworks and implementation guidance that support local market adaptation.
• Share best practices, lessons learned and successful activation approaches across markets.
• Support regional and country marketing teams in delivering high-quality customer engagement programmes.
• Define measurement frameworks and reporting requirements for engagement programmes and campaigns.
• Monitor performance across engagement, event participation, content consumption and commercial outcomes.
• Translate insights and customer feedback into recommendations that improve campaign effectiveness and client engagement performance.
• Build strong partnerships across Wealth business teams, Global Marketing centres of excellence, regional and country marketing teams and agency partners.
• Lead delivery through influence, ensuring clear accountabilities, alignment and execution across a matrix organisation.
• Provide clear, concise and action-oriented updates to senior stakeholders regarding programme performance, risks and opportunities.

Skills

Campaign Management

Event & Experience Management

Stakeholder Management

Marketing Strategy Execution

Content Strategy & Communications

Market Enablement

Marketing Analytics & Optimisation

Wealth Product & Proposition Knowledge

Customer Engagement

Education

Degree in Marketing/Business/Communications

Job description

• Translate approved Wealth business priorities and customer engagement strategies into high-quality, measurable campaigns, communications, client experiences and engagement programmes across markets.
• Lead the execution and activation of global Wealth marketing initiatives by developing frameworks, toolkits, implementation guidance and best practices that enable effective market adoption and local adaptation.
• Drive consistent and impactful client engagement outcomes through campaign activation, event excellence, stakeholder collaboration, and performance optimisation.

Job Summary

• Translate approved Wealth business priorities and customer engagement strategies into high-quality, measurable campaigns, communications, client experiences and engagement programmes across markets.
• Lead the execution and activation of global Wealth marketing initiatives by developing frameworks, toolkits, implementation guidance and best practices that enable effective market adoption and local adaptation.
• Drive consistent and impactful client engagement outcomes through campaign activation, event excellence, stakeholder collaboration, and performance optimisation.

Key Responsibilities

Campaign Activation and Marketing Execution

• Translate approved Wealth engagement priorities into integrated campaigns, customer journeys, content frameworks, channel plans and activation programmes.
• Lead end-to-end implementation of global marketing initiatives, ensuring timely delivery, strong governance and measurable outcomes.
• Partner with markets to drive adoption, execution quality and alignment to global engagement standards.

Client Engagement and Communications

• Develop customer engagement frameworks, communications approaches and content strategies that support Wealth propositions and business priorities.
• Create strategic briefs and communication guidance for creative, digital, CRM, media and agency partners.
• Ensure client communications remain customer-relevant, commercially effective and aligned to brand standards.

Event And Experience Excellence

• Establish and maintain global standards and frameworks for client events and experiences.
• Provide guidance and enablement to regional and country teams to ensure consistent event quality, customer experience and brand execution.
• Lead the design and activation of priority client engagement events and experience programmes across markets.

Market Enablement and Capability Building

• Develop reusable toolkits, templates, frameworks and implementation guidance that support local market adaptation.
• Share best practices, lessons learned and successful activation approaches across markets.
• Support regional and country marketing teams in delivering high-quality customer engagement programmes.

Performance Measurement and Optimisation

• Define measurement frameworks and reporting requirements for engagement programmes and campaigns.
• Monitor performance across engagement, event participation, content consumption and commercial outcomes.
• Translate insights and customer feedback into recommendations that improve campaign effectiveness and client engagement performance.

Stakeholder and Matrix Leadership

• Build strong partnerships across Wealth business teams, Global Marketing centres of excellence, regional and country marketing teams and agency partners.
• Lead delivery through influence, ensuring clear accountabilities, alignment and execution across a matrix organisation.

Provide clear, concise and action-oriented updates to senior stakeholders regarding programme performance, risks and opportunities

Motivations

• Delivering engaging client experiences, campaigns and events that create measurable business and customer outcomes.
• Enabling markets through scalable frameworks, best practices and tools that improve execution quality and consistency.
• Working across diverse stakeholders and markets to transform strategy into effective customer engagement and commercial impact.

Our Ideal Candidate

• 10+ years of experience leading customer engagement, campaign execution, communications or event marketing programmes within financial services or a comparable regulated industry.
• Proven track record delivering integrated multi-channel marketing and engagement initiatives across regional or global markets.
• Experience developing implementation frameworks, market toolkits, activation guidance and scalable best practices.
• Experience partnering with senior stakeholders, agency partners and country marketing teams within a matrix environment.
• Strong understanding of Wealth Management, Priority Banking, Private Banking or related customer segments.
• Degree or equivalent qualification in Marketing, Business, Communications or a related discipline.
• Professional marketing qualifications desirable but not mandatory.

Role Specific Technical Competencies

• Campaign Management
• Event & Experience Management
• Stakeholder Management
• Marketing Strategy Execution
• Content Strategy & Communications
• Market Enablement
• Marketing Analytics & Optimisation
• Wealth Product & Proposition Knowledge
• Customer Engagement

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Together We

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What We Offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

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