Global Wealth Engagement & Campaign Lead

Standard Chartered; Singapore; Hybrid; SGD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary and benefits

Flexible working options

Job summary

Standard Chartered in Singapore seeks an experienced marketer to translate wealth priorities into integrated campaigns, customer journeys, and activation programs across markets.

You will lead end-to-end global marketing initiatives, developing frameworks, toolkits, and best practices to enable market adoption and local adaptation, while driving consistent client engagement outcomes through events and activations.

Qualifications

• 10+ years of experience leading customer engagement, campaign execution, communications or event marketing programmes within financial services or a comparable regulated industry.
• Proven track record delivering integrated multi-channel marketing and engagement initiatives across regional or global markets.
• Experience developing implementation frameworks, market toolkits, activation guidance and scalable best practices.

Responsibilities

• Translate approved Wealth engagement priorities into integrated campaigns, customer journeys, content frameworks, channel plans and activation programmes.
• Lead end-to-end implementation of global marketing initiatives, ensuring timely delivery, strong governance and measurable outcomes.
• Partner with markets to drive adoption, execution quality and alignment to global engagement standards.
• Develop customer engagement frameworks, communications approaches and content strategies that support Wealth propositions and business priorities.
• Create strategic briefs and communication guidance for creative, digital, CRM, media and agency partners.
• Establish and maintain global standards and frameworks for client events and experiences.
• Develop reusable toolkits, templates, frameworks and implementation guidance that support local market adaptation.
• Define measurement frameworks and reporting requirements for engagement programmes and campaigns.
• Build strong partnerships across Wealth business teams, Global Marketing centres of excellence, regional and country marketing teams and agency partners.

Skills

Campaign Management

Event Management

Stakeholder Management

Content Strategy

Market Enablement

Wealth Product Knowledge

Education

Degree in Marketing/Business/Communications

Job description

Standard Chartered in Singapore seeks an experienced marketer to translate wealth priorities into integrated campaigns, customer journeys, and activation programs across markets.

You will lead end-to-end global marketing initiatives, developing frameworks, toolkits, and best practices to enable market adoption and local adaptation, while driving consistent client engagement outcomes through events and activations.