Global Paid Growth Manager

MEXC Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Ownership & Initiative

Learning Culture

Room to Grow

Global Collaboration

Job summary

MEXC Group in Singapore is seeking an experienced Performance Marketing Lead to develop and execute global paid media strategies that drive user acquisition and growth for our mobile app and platform.

You will manage and optimize campaigns across Google, Meta, Apple Search Ads and other sources; collaborate with regional teams; and use data-driven insights to improve ROAS, CPA and LTV while ensuring compliant ad delivery.

Qualifications

• Minimum 5 years of performance marketing or user growth experience.
• Hands-on mobile app paid acquisition experience.
• Familiar with major ad platforms (Google, Meta, Apple Search Ads).
• Solid understanding of mobile attribution; AppsFlyer/Adjust a plus.
• Strong analytical and collaboration skills.

Responsibilities

• Develop and execute global paid media strategies for user acquisition.
• Manage and optimize app growth channels (Google, Meta, Apple Search Ads, DSP, OEM, APK).
• Source new traffic channels and refine media mix to boost campaign performance.
• Drive data-driven optimization targeting ROAS, CPA and LTV.
• Navigate ad platform policies to ensure stable delivery.
• Understand iOS attribution (SKAdNetwork) and optimize growth.
• Collaborate with regional teams for localized growth.
• Partner with creative, brand and data teams to optimize funnels.

Skills

Performance marketing

User growth

Mobile attribution

Data-driven optimization

Communication

Tools

Google Ads

Meta Ads

Apple Search Ads

AppsFlyer

Adjust

Job description

Founded in 2018, MEXC is a global cryptocurrency exchange serving millions of users worldwide. We are committed to building a secure, efficient, and accessible platform for digital asset trading.

MEXC is known for offering some of the lowest trading fees in the market, deep liquidity across a wide range of assets, and fast access to trending tokens. Our platform provides a comprehensive suite of services including spot trading, derivatives, staking, and other digital asset products designed for both retail and institutional users.

Built on high-performance infrastructure and a user-first philosophy, MEXC delivers fast execution, strong market depth, and a seamless trading experience for global users.

At MEXC, we believe the best platforms are built through constant improvement and open collaboration. We value direct communication, practical thinking, and individuals who take ownership of their ideas. Teams are encouraged to share insights, challenge assumptions, and contribute to how the platform evolves.

As the digital asset industry continues to evolve, we remain focused on innovation, transparency, and global expansion while building a trusted platform for the next generation of financial technology.

Key Responsibilities

• Develop and execute global paid media strategies for user acquisition to grow new user volume and improve conversion efficiency.
• Manage and optimize app growth channels including Google, Meta, Apple Search Ads, DSP, OEM and APK traffic sources.
• Continuously source new traffic channels, refine media mix and budget allocation to improve campaign performance and user quality.
• Drive data-backed campaign optimization by monitoring and iterating against core KPIs including ROAS, CPA and LTV.
• Navigate advertising platform policies and complex media environments to ensure stable ad delivery and sustainable user acquisition.
• Understand iOS attribution mechanics such as SKAdNetwork and optimize growth strategies under attribution limitations.
• Collaborate with regional teams to drive localized growth in key markets.
• Partner with creative, brand and data teams to iterate ad creatives and optimize conversion funnels.

Requirements

• Minimum 5 years of experience in performance marketing or user growth with hands-on mobile app paid acquisition experience.
• Prior paid media experience within Crypto or Fintech industries is preferred.
• Proven familiarity with major ad platforms including Google, Meta and Apple Search Ads.
• Solid understanding of mobile attribution logic; hands-on experience with AppsFlyer or Adjust is a plus.
• Experience with Web2App conversion and deep link implementation is preferred.
• Strong analytical skills and performance optimization mindset.
• Excellent communication, collaboration and execution skills with the ability to independently drive projects forward.
• Interest in the crypto industry and awareness of relevant industry trends.

Why Join Us

• Ownership & Initiative – We encourage individuals to take initiative, lead projects, and contribute ideas that help shape how we build and improve the platform.
• Learning Culture – We regularly organize internal training programs, knowledge-sharing sessions, and learning initiatives where team members can both develop new skills and share their expertise with others.
• Ideas That Matter – New ideas are welcomed and discussed openly. Team members have a real voice in shaping which proposals move forward, and meaningful contributions are recognized and rewarded.
• Room to Grow – As a rapidly expanding global exchange, roles evolve quickly and individuals often have opportunities to expand their scope and take on greater responsibilities.
• Global Collaboration – Work with colleagues across different regions and cultures while contributing to a platform used by millions of users worldwide.