Global Media Strategy & Planning Specialist - TikTok LIVE

TikTok; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

TikTok is hiring for a media strategy role to craft global plans and oversee cross-market campaigns across traditional, digital, livestreaming and influencer channels. You will collaborate with Marketing, Brand, Content, Product, and Analytics to ensure alignment with strategic goals.

Successful candidates will leverage analytics tools to optimize campaigns, manage multiple initiatives, and navigate regional regulatory requirements while partnering with external media vendors.

Qualifications

• Bachelor's degree required.
• 3+ years of experience in media strategy, planning, buying or cross-market placements.
• Experience across multiple markets/regions.
• Familiarity with media formats: traditional, digital, livestreaming, influencer marketing.
• Experience using data to evaluate campaign performance and optimization.
• Strong project management and ability to juggle multiple campaigns.
• Ability to collaborate with cross-functional and cross-cultural stakeholders.

Responsibilities

• Develop global media strategies by analyzing media ecosystems and consumer behavior differences across markets/regions, and design tailored media plans for each region.
• Manage a diverse range of media channels, including traditional, digital, livestreaming, and influencer marketing, building partnerships with vendors and platforms.
• Collaborate with Marketing, Brand, Content, Product, Analytics to ensure campaigns align with brand, content, and product strategy.
• Leverage performance data and third-party market data to generate insights, set KPIs, and monitor performance.
• Track global media trends, identify opportunities, and drive media innovation initiatives.
• Ensure media placements comply with local laws and policies; manage budget risks and improve spend efficiency.

Skills

Project management

Cross-cultural collaboration

Data-driven decisions

Campaign optimization

Multi-market experience

Education

Bachelor's degree (any discipline)

Degree in Marketing/Media/Communications/Business

Tools

Google Analytics

BI tools

Job description

Responsibilities

About the team Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries.

• Develop global media strategies by analyzing media ecosystems and consumer behavior differences across markets/regions, and design tailored media plans for each region.
• Manage a diverse range of media channels, including (but not limited to) traditional media, digital media, social media, livestreaming platforms, and KOL/influencer collaborations. Build and maintain strategic partnerships with media vendors and platforms.
• Collaborate with internal stakeholders (Marketing, Brand, Content, Product, Analytics) to ensure campaigns are executed in alignment with brand, content, and product strategy.
• Leverage internal/external media performance data and third-party market data to generate insights, set KPIs, and monitor ongoing performance.
• Track emerging global media trends (e.g., new platforms, advertising innovations, technology shifts), identify opportunities, and drive media innovation initiatives (e.g., new livestream formats, content + advertising innovation, co-branding initiatives).
• Ensure media placements comply with applicable local laws, platform advertising policies, and regulatory requirements. Manage budget risks and improve media spend efficiency.

Qualifications

Minimum Qualification(s)

• 1. Bachelor's degree in any discipline.
• 2. At least 3 years of relevant experience in media strategy, media planning, media buying, and/or cross-market media placements.
• 3. Experience working across multiple markets/regions (e.g., planning or executing campaigns for more than one country/region).
• 4. Familiarity with a range of media formats such as traditional (TV/radio), digital (social/streaming), livestreaming, and influencer marketing.
• 5. Demonstrated ability to use data to evaluate campaign performance and make optimization recommendations (e.g., using analytics platforms, BI tools, or media research tools).
• 6. Strong project management skills, with the ability to manage multiple campaigns/projects concurrently.
• 7. Ability to collaborate effectively with cross-functional and cross-cultural stakeholders.

Preferred Qualification(s)

• 1. Degree in Marketing, Media/Communications, Business, or related fields.
• 2. Experience in B2B marketing and/or industries such as digital platforms, technology, or internet-related businesses.
• 3. Hands-on experience with tools such as Google Analytics and/or common BI and media measurement/research tools.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.